Ever since last year, we’ve been hearing persistent rumors about Apple working on an “all-glass” 20th anniversary iPhone, due to be launched next year, which is, incidentally, the 20th anniversary of the original iPhone. This mythical device has taken all kinds of shapes in the rumor mill – it was all-glass, or it had a quad-curved screen. It was also supposedly devoid of any buttons, maybe even ports. Even the Dynamic Island was gone in some rumors.
Today a new rumor from Jefferies analyst Edison Lee claims that the all-glass iPhone is dead. Apparently, Apple’s supply chain told him that the project was canceled due to low yield. This, Lee says, is a major setback for Apple’s “efforts to bring in higher-priced iPhones amid soaring memory costs”. This is based on Lee’s estimation of the “all-glass” iPhone costing around $2,000. Where he got that number is anyone’s guess.
Anyway, the idea isn’t far-fetched – that Apple would launch a more expensive halo iPhone in order to drive up the average selling price of its entire iPhone portfolio. But then there already is such a device coming, the iPhone Ultra due to be unveiled next month. Apple may just want to milk that model for a couple of years before it introduces yet another new halo smartphone.
Anyway, Lee also says Apple would have extended “the all-glass features to future iPhone Pro and Pro Max models, further raising their average selling price and margin”, had it gone ahead with the all-glass iPhone project. Another plausible guess, but that’s all it seems to be – a guess. And if the whole thing is dead, it doesn’t even matter anymore.
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