What Travis Kelce represents to Tommy Hilfiger

It was just a few weeks ago that Travis Kelce was announced as the new global brand ambassador for Tommy Hilfiger. I was actually surprised a couple of years ago when I saw headlines about the resurgence and sales figures improving year over year for the last several because… well… for a while there, and maybe still, Tommy Hilfiger had become an outlet mall brand.

But Gen Z has been all over Tommy for a while – and then Sofia Richie, an icon to Gen Z, collaborated with the brand for a new collection last year and now here we are, at a time when everything 90s is on trend again, especially after Love Story: John and Carolyn, Tommy Hilfiger is, at least for some, officially back on top. I mean, I’m not shopping there but they’re not after my money, they’re catering to a specific demo. Which brings us back to Travis and what they think he represents.

Travis was in New York yesterday shooting a Tommy campaign. Taylor Swift was supposedly nearby at the Plaza Hotel, hanging out while Travis was at work. Give it a minute and someone will post an “exclusive” about how Tommy Hilfiger is dressing Travis – or both of them – for the wedding.

On paper, I see why Travis x Tommy is a good fit: all-American and preppy and he’s marrying America’s pop princess etc etc etc. But I’m looking at him in this boring AF outfit, in contrast to some of the hilariously obnoxious outfits he’s been seen in (not complaining) and how much fun he likes to have with his wardrobe and I’m kind of underwhelmed. Travis’s personal style, in my opinion, is better than Taylor’s. I wonder if it’s about to be watered down.

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What else happened today…

Here at the 2026 inductees to the Rock Hall. Impossible to dispute anyone on this list – and my personal favourite here is Sade, can’t wait to see what the tribute will be – but Ms Lauryn Hill and Mariah Carey didn’t make the cut, again. How much longer are they going to make Mimi wait?! (Pajiba)

Oscar Isaac, Carey Mulligan, and Charles Melton continue to promote season two of Beef and Carey continues to not wear black! (Go Fug Yourself)

We are three months away from the premiere of Spider-Man: Brand New Day so it won’t be long before we start seeing new footage from the movie – and while this is a superhero movie, I’m also excited by Rachel Leishman’s reporting that it will also be one for the heart. We will be crying at Spider-Man! I’m ready for it! (The Mary Sue)

Despite reports to the contrary (the British tabloids, obvs), Australia is very excited about Prince Harry and Meghan’s not-officially-royal-but-basically-royal tour. (Celebitchy)

The stars of Masters of the Universe (the movie I call Dumdums of the Universe – with love) cover the new issue of Entertainment Weekly and it is exactly as corny as it should be. The main character is called He-Man, and when your hero’s name is that stupid, just lean into, all the way, don’t pull back. This movie already has my money. (EW)