Facebook Introduces A New Feed Customization Feature

Meta now allows users to have more control over what they see on the Facebook feed, and customize their favorite content.

As per the company’s blog post, Facebook users now see “Show more” and “Show less” buttons in their feed. These buttons appear below each post and allow users to tell Facebook’s algorithms what kind of content they like to see more.

Facebook says they’re collecting direct feedback from users to make their artificial intelligence systems smarter and more responsive. When users choose the “Show more” button, it will “temporarily increase the ranking score for that post and posts like it.” Also, the “Show less” button “temporarily decreases its ranking score.”

Facebook brings more customization features to its feed

Of course, these buttons won’t always be present below each post in the feed and will appear periodically. The company says you can later find them in the three-dot menu in the upper right-hand corner. These buttons are also coming to the Instagram Reels. Similarly, this will help Instagram users to see more relevant content on their feeds.

Facebook also wants to allow you to customize the amount of content you see in the feed from the friends and family, Groups, Pages, and public figures you’re connected to. You can check the Feed Preferences page to adjust your setting. The company says such features can “help you discover more of the content that’s valuable to you, so you can see more of what you want and less of what you don’t.”

It’s still unclear whether these customization features could be effective. YouTube had a failed experience with such features, and its users reportedly kept getting irrelevant recommendations on their feeds. We should wait and see how Facebook’s program works.

During the past month, Facebook has undergone serious changes. The social platform is reportedly considering a redesign that would turn it into a TikTok clone. Additionally, Meta has recently started to test account switchers for Instagram and Facebook. The feature allows users to switch from one app to another easily.