Good marketers always meet their customers where they are at. In today’s age, amid the digital transformation, that increasingly means prioritizing digital marketing tactics and strategies to reach your customer base. Digital marketing is a challenging and constantly evolving component of marketing, so here are 20 digital marketing quotes to leave you motivated and inspired!
Digital marketing quotes on the importance of mobile
“Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.”
– Cyndie Shaffstall, software entrepreneur and founder of Spider Trainers
“If your plans don’t include mobile, your plans are not finished.”
– Wendy Clark, global CEO at Dentsu International
“The future of mobile is the future of online. It is how people access online content now.”
– David Murphy, founder of Mobile Marketing Daily
“The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!”
– Nihal Mehta, founding general partner at Eniac Ventures
“People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.”
– Kevin Systrom, co-founder of Instagram
Digital marketing quotes on online customer experiences
“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”
– David Meerman Scott, marketing strategist and author
“Marketers need to build digital relationships and reputation before closing a sale.”
– Chris Brogan, marketing consultant and author
“The internet affords a level of relationship with consumers hitherto unfathomable.”
— Lucas Donat, chief brand officer at TrueCar
“Authenticity, honesty, and personal voice underlie much of what’s successful on the web.”
— Rick Levine, author and marketer
“The world is being reshaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”
— Marc Benioff, founder and CEO of Salesforce
“Even as marketers have come to accept that mobile is the future, they haven’t always been adept at appreciating how much the mobile experience differs from the desktop computers that had dominated digital for the previous two decades.”
— Mark Zuckerberg, founder and CEO of Meta
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
– Doug Warner, head of business innovation and AWS
Digital marketing leaders on content marketing and social media
“Traditional marketing talks at people. Content marketing talks with them.”
— Doug Kessler, executive creative director at Velocity Partners
“Content is fire; social media is gasoline.”
– Jay Baer, New York Times bestselling author
“Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.”
— Chris Bennett, co-founder and CEO at Wonderschool
“Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.”
– Corey Eridon, marketing at HubSpot
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”
– Susan Cooper, director of global marketing at ABEC
“Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”
— Rand Fishkin, founder and CEO at SparkToro (Watch Rand’s episode of Customer Love Stories today!)
“We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.”
– Sandy Carter, SVP and channel chief at Unstoppable Domains
“My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.”
– Dan Lyons, author of Disrupted: My Misadventure in the Startup Bubble
We hope you found these digital marketing quotes impactful! If you are interested in taking your digital or mobile marketing knowledge a step further, take a look at our Mobile Marketing Content Hub.
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