Foodstuffs launches its own retail media platform

To provide seamless multi-channel marketing opportunities, Foodstuffs is introducing its own retail media business, Foodstuffs Precision Media. 

The platform, run by global customer data experts, dunnhumby, will deliver precision targeting and close loop measurement to reach all New World and PAK’nSave customers across the country. 

“We’re on a journey that puts customers at the heart of everything we do. This is a natural next step in what we call our Customer Driven journey, and we are partnering again with dunnhumby, as our global analytics partner, to enable our ambitions. dunnhumby have been building retail businesses across the world for the past 12 year,” says Foodstuffs Marketing & CX, Group General Manager, Dominic Quin.

“Foodstuffs Precision Media represents a huge opportunity for our branded suppliers and their agency partners to reach over half a million customers across 206 stores each day with highly relevant messaging and activations.”

Through Foodstuffs Precision Media brands will be able to create campaigns that “optimise every marketing dollar spent”. 

“By combining proven world-leading data insights with a unique set of omnichannel media inventory and packages we can deliver not only the best experience for our customers but also help our supplier partners connect their brands at the moments that matter the most,” he adds. 

Brands will be able to have access to at-home, instore and online channels to run their campaigns while also working closely with a team at Foodstuffs Precision Media.

The team will be able to manage all aspects of the campaign while giving brands the opportunity to track sales, reach and behaviour change. 

“We’re really pleased to be extending our partnership with Foodstuffs to bring further opportunities to connect brands to those who really matter, the New Zealand customer,” says Foodstuffs Client Partner at dunnhumby Jim Prims.

“Retail Media is a growing opportunity and Foodstuffs’ unique network of owner-operators across New Zealand means brands will be able to create more data-driven and meaningful interactions with New Zealand shoppers to ensure they are getting offers they want for the products they need, in a way that is meaningful to them, across a wider range of touchpoints and at a higher return on advertising spend. dunnhumby research has proven that compared to standard rule-based audiences, science-based audiences from dunnhumby delivers up to 2.5x better return on media investment.”