The Campaign Asia Agency of the Year Awards for 2022 saw Special, DDB, and Motion Sickness take out top awards.
Special received 12 awards including Australian/New Zealand Independent Agency of the Year and Australian/New Zealand Branding & Design Agency of the Year.
In addition to this, two Special New Zealand employees also received accolades with Jonathan McMahon taking home Creative Leader of the Year and Priyanka Patel winning Account Person of the Year.
DDB won silver for New Zealand Creative Agency of the Year and gold for New Zealand Digital Agency of the Year, and Social Media Agency of the Year while Motion Sickness won silver for New Zealand Creative Agency of the Year, Production Company of the Year and Boutique Agency of the Year.
Special PR was the only New Zealand PR agency to make the cut for New Zealand PR Agency of the Year taking home bronze, a strong recognition for its first full year of operation.
Special also picked up five silvers and bronzes in just about every category – Australian/New Zealand Integrated Agency of the Year, Australian/New Zealand Content Agency of the Year, New Zealand Creative Agency of the Year, New Zealand Digital Agency of the Year and Australian/New Zealand Influencer Agency of the Year.
Special was also awarded a bronze award for Australian/New Zealand Marketing Partnership of the Year in conjunction with Kiwibank. Special helped deliver a full brand communications overhaul and introducing new marketing platform ‘This Is Kiwi’.
DDB Group’s digital experience agency, Tribal Aotearoa, was named NZ Digital Agency of the Year and AUS/NZ Social Media Agency of the Year. DDB Aotearoa has also been awarded Silver for Creative Agency of the Year.
DDB Group Aotearoa CEO Priya Patel says: “Tribal grew out of the success of the DDB digital department three years ago and continues to be one of the fastest growing arms within the Group – over the past 12 months alone it has started working with a large number of new clients on some hugely exciting projects.
“The fact that Tribal / DDB Group has been recognised for the fifth year in a row as the leading digital agency in New Zealand is testament to the phenomenal work the agency produces. We’ve also placed a renewed focus on our social offering this year and so, to have been named the leading social media agency in Australia and New Zealand is a massive achievement. A huge thanks to all the talented and nice humans that have been part of that journey.”
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