Last night, Tower made a comeback on screens with the latest creative platform execution, showcasing a TV commercial filled with chaos to reassure Kiwis that they can rely on Tower’s coverage in unexpected life events.
Bastion Shine drew on the highly relatable insight that we are all but a wrong button click or three away from chaos in the age of technology and multiple devices.
The latest iteration in the campaign shows just what can happen when we lose control of our remote controls. We see a couple’s day rapidly unravel when they hit the wrong garage remote button at the worst possible moment – just as their car is entering. Drama unfolds, causing a chain reaction – and a string of insurance claims – as even their dog unwittingly gets into the act, adding to the pandemonium.
“We’re excited to share this new chapter of the Tower platform and continue to build on the success of the recent work,” says Richard Maddocks, Chief Creative Officer at Bastion Shine. The spot was directed by Florence Noble from production company EIGHT.
Tower Head of Marketing & CX Michelle Finch added the campaign reinforced the brand’s positioning as a trusted partner for Kiwis’ house, car and contents insurance whenever unexpected events come their way.
“Tower has now been named Canstar’s Car Insurer of the Year and Outstanding Value for two years running, across 2021 and 2022 which provides reassurance that no matter what happens, it’s a good idea to be insured with Tower,” she says.
The campaign launched on Sunday, 5th March on television, alongside supporting channels including digital, social, VOD, radio, and search.
View the film here:
Credits
Client: Tower Insurance
Chief Marketing & Brand Officer: Michelle Finch
Senior Marketing Manager: Kushla Glauser
Marketing Manager: Angela Budd
Marketing Specialist: Natasha Diamond
Agency: Bastion Shine NZ
Chief Creative Officer: Rich Maddocks
Creative team: Phoebe Chetwynd-Talbot, Clementina de Ruiter
Head of Strategy: Andy McLeish
Creative Services Director: Mel Tombs
Traffic Manager: Jessica von Stetten
Senior Content Producer: Pip Mayne
Stills Photographer: Dylan Fraser-List
Managing Director: Toby Sellers
Senior Business Director: Bec Pivac
Business Director: Elsi Gibbs
Head of Design: Danny Carlsen
Designer: Dan Sulit
Production Company: EIGHT
Director: Florence Noble
Executive Producer: Claire Kelly
DOP: Andrew Stroud
Editor: Nathan Pickles
Post Production: Toybox
Colourist: Dave Gibson
VFX | Online: Leoni Willis / Toybox
Post Production Producer: Al McKay
Audio Post / Sound Design
Engineer: Craig Matushka / Liquid Studios
Media: MBM
Client Services Director: Will Tran
Business Director: Tom Reaney
Senior Media Planner/Buyer: Nick Reddish
Digital Director: Denise Tan
Digital Manager: Laxmi Kumar
Search & Performance Media Director: Charlotte Lobo
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