In partnership with Federated Farmers, and Stuff, and developed with support from specialist strategic marketing agency Quantum Jump, Farmlands has launched ‘Post Your Support’ to directly aid those whose livelihoods have been impacted by Cyclone Gabrielle.
‘Post Your Support’ provides a practical solution to help cyclone-impacted farmers and growers by expediting the fencing process, meaning essential agriculture and horticulture businesses can quickly get back to business.
Anyone can contribute by buying a fencepost at Farmlands for $20 which will be used to support the enormous challenge to re-fence tens of thousands of kilometres of farmland.
Farmlands has kicked the fund off with $225,000 from its Cyclone Gabrielle Response Fund and Federated Farmers has contributed $150,000. Stuff is putting in $80,000 worth of media coverage. Post Your Support is also already gaining support from across the sector with the Ministry for Primary Industries (MPI) contributing $100,000 and Silver Fern Farms another $100,000. This means that the fund is launching with around $650,000 of funds already available – but many times this sum is going to be required, given the tens of thousands of kilometres of new fencing that’ll be needed.
“Like all Kiwis, it’s been overwhelming to see the damage Cyclone Gabrielle has wreaked on rural communities. For many of us having grown up or lived in these communities, we really wanted to be able to support in some way with our marketing skills. It was great to work with the Farmlands team to develop the identity for Post Your Support, to quickly get the cause out there and support farmers and growers, and their livestock and crops. Every post counts, it’s an incredibly big task these communities face,” says Quantum Jump CEO, Ben Goodale.
You can post your support here: https://shop.farmlands.co.nz/postyoursupport
Credits
Farmlands
Renee DeLuca – Programme Lead, Strategy and Performance
Charlotte Haycock – Head of ESG & Sustainability
Daniel Herd – Head of Communications
Quantum Jump
Wayne Pick – Creative Partner
Drew Ayers – Creative Partner
Justin Biddle – Digital
Emma Rogers – Senior Account Manager
Ben Goodale – CEO
Discussion about this post