Audiences more time than usual watching TV in November.
In fact, TV usage was up 5.7% to be the highest-measured month since January 2023, according to Nielsen‘s latest monthly TV viewing report, The Gauge. That was, naturally, underscored by the week of Thanksgiving, when overall viewing peaked and measured an increase of over 14%.
Once again, streaming made up the largest percentage of TV viewing at 36.1%. That was bolstered mostly by acquired programming hits like Bluey, Grey’s Anatomy, Suits, Friends, and Gilmore Girls. Six Feet Under was also among the most-streamed titles in November, after the 20-year-old HBO series landed on Netflix.
And then there was All The Light We Cannot See. The World War II Netflix drama was the only streaming original to crack the Top 10 streaming titles for the month with 2.14B minutes viewed. That is a fairly incredible performance for the four-episode limited series, which joins a slate of titles with hundreds of episodes to help rack up those totals.
Netflix saw an 8.6% increase in usage this month. Meanwhile, Peacock saw 23% — the largest usage increase among the streamer’s — with the help of football coverage and the Macy’s Thanksgiving Day Parade.
Broadcast viewing was also up in November to 24.9% of TV usage. That’s also the highest the category has seen since January, though broadcast declined more than 5% year-over-year. According to Nielsen, broadcast sports viewership was 21% higher in November versus October, leading the genre to account for one-third of all broadcast consumption.
That leaves cable, which hit a category low of 28.3% of TV usage in November. Year-over-year, the category was down 13%. Feature films surpassed cable news to be the most-watched genre on cable.
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