Digital Media Awards 2024 winners revealed | News

MEDIA AWARDS Category Award Title Agency / Company Brand Market Best Digital Media Innovation Gold Coke Gives China’s Icons a Refreshing Break EssenceMediacom China Coca-Cola China Silver All Roads Lead to Nike Sportchella Mindshare China Nike China Bronze Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan Best Gamification Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan Silver KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China Bronze Turning Gameplay into Foreplay with Durex Mindshare China Durex China Best Integrated Marketing Campaign Gold Under Armour: Listen! Don’t Run. BlueMedia Under Armour China Gold We are the Changemakers Shell China/ BCW Beijing Shell China Silver Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR Best Mobile Campaign Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan Silver Hunting the Haunting Zenith Taiwan/ Digitas Taiwan 20th Century Studios  Taiwan Bronze Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun EssenceMediacom China Cuixiangmi China Best O2O Marketing Gold Skittles Thematic_Jump Into The Rainbow EssenceMediacom China Skittles China Gold Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR Silver Pro-Kido Goes Camping With Dads Mindshare China Pro-Kido China Best Out-Of-Home Gold Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong Hivestack/ Omnicom Media Group/ L’Oreal Helena Rubinstein Hong Kong SAR Silver Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL Wavemaker China Xiaohongshu China Bronze Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR Best Pandemic Digital Response Gold PizzaHut Delivery I am sorry “ZeroHarm” to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan Bronze KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China Best Performance Marketing Gold Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China Silver Evolve Social Media, Seeding to Performance Focused OMD China Philips China Bronze Promise x Lollytalk Cheerleading Squad Campaign EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong Promise Hong Kong Hong Kong SAR Best SEO/SEM Campaign Silver Delivering Elevated Luxury through Personalized Marketing Assembly Mandarin Oriental Hotel Group China Bronze PizzaHut Delivery I am sorry “ZeroHarm” to everyone iProspect Taiwan/ isobar Taiwan/ Carat Taiwan Pizza Hut Taiwan Best Social Media Campaign Gold 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China Silver Coke Gives China’s Icons a Refreshing Break EssenceMediacom China Coca-Cola China Bronze M&M’s Fun Hunting for Pink EssenceMediacom China M&M’s China Best Use of Content Gold Uber Taxi: Rethink Your Ride EssenceMediacom Hong Kong/ Havas Hong Kong Uber Taxi  Hong Kong SAR Silver The Selfish Gifters Initiative LEGO China Bronze KFC: The New Late Night Spot Mindshare China KFC China Best Use of Data Gold Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan Silver Adding a Sip of Balance After China’s Meals EssenceMediacom China Chunyue Flat Soda Beverage China Bronze L’Occitane’s Programmatic Flank Maneuver Mindshare China L’Occitane China Best Use of E-Commerce Bronze Celebrating Love & Beauty on 5.20 with Kérastase THINK CHINA Kérastase  Hong Kong SAR Best Use of Influencer Gold Coke Gives China’s Icons a Refreshing Break EssenceMediacom China Coca-Cola China Silver Yili Guliduo Village CEO CNY Marketing Campaign Mindshare China Guliduo China Bronze City Canvas GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR Bronze I Read the SCMP Assembly SCMP Advertising Hong Kong SAR Best Use of Interactive Media Gold Sync With Lover Medialand Digital Strategy Limited Durex Taiwan Silver Snickers: The World’s First Ultraman-Themed Gaokao Experience EssenceMediacom China Snickers China Bronze Running into the Future Spark Foundry Taiwan/ Digitas Taiwan New Balance Taiwan Best Use of Live Streaming Gold 1982 Sprite: A Meme Come True EssenceMediacom China Sprite China Silver Clarins TR DSL Social Campaign Beijing JUXT Marketing Services Clarins China Bronze KangShiFu Online Classes with eSports Stars Mindshare China KangShiFu China Best Use of MarTech Gold Your vitamin is in Centrum Zenith Taiwan/ Performics Taiwan Centrum Taiwan Silver Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan Bronze The Virtual Asset Foundry mediaman/ Zixelise AmorePacific China Best Use of Programmatic Silver Curating Promotions Can Also Drive By Data MEShPlus/ BITO STUDIO Romantic Route 3 Taiwan Silver Strategic Media Proficiency:Cathay Pacific’s Revival and Sales Uptick Zenith Taiwan Cathay Pacific Taiwan Bronze Real Magic Data Fusion Brings Real Results EssenceMediacom China Coca-Cola China Best Use of Real-Time Marketing Gold All Roads Lead to Nike Sportchella Mindshare China Nike China Silver Slow Down and Taste the Sweetness with ATH EssenceMediacom China Authentic Tea House  China Bronze Unraveling Mom’s untold truth with intention-led communication Zenith Taiwan NAN Taiwan Best Use of Short Video Gold Schwarzkopf CNY Campaign – POWER TO UNLEASH BEAUTY UM Schwarzkopf China Silver Hello Hong Kong GREY Hong Kong Hong Kong Tourism Board Hong Kong SAR Bronze Hong Kong Police Douyin Official Account Public Relations Wing  Hong Kong Police Force Hong Kong SAR Best Use of Website & Apps Silver Leveraging Weather To Boost Tea Trials EssenceMediacom China Yangguang China Silver Sync With Lover Medialand Digital Strategy Limited Durex Taiwan