IAB New Zealand and Kantar launch Nickable Slides

IAB New Zealand and Kantar New Zealand have launched Nickable Slides, a new quarterly programme of free, downloadable presentation slides built on local research and insights.

Each quarterly release gives IAB New Zealand members local, citable evidence on a trending topic, ready to drop straight into presentations or pitch decks.

Inspired by IAB Australia’s Nickable Slides, the initiative has been adapted for the New Zealand market with Kantar as the data and insights partner.

Further releases will follow quarterly, each covering a different topic across the New Zealand digital advertising landscape. The debut release focuses on AI search, drawing on a 2026 Kantar New Zealand survey of 1,000 New Zealanders.

The slides examine how New Zealanders are adopting AI chatbots for search, how usage differs by platform, age and other demographics, and how much they trust the information those tools return.

Quality data

Key findings show 74% of New Zealanders have used an AI chatbot in the past two months, with intended use set to grow further across every category tested. The full breakdown, including platform preference, audience differences and trust levels, is available to IAB New Zealand members.

“Quality local data is one of the most valuable things we can give IAB New Zealand members to underpin a pitch or a strategy, and Kantar New Zealand was the right partner to build this with,” says IAB New Zealand CEO Angelina Farry. “Nickable Slides are ready-made, citable slides members can lift and shift straight into their own work to support an insight, a pitch or a proactive idea.”

Kantar New Zealand chief commercial officer David Thomas adds: “AI search has moved from early-adopter behaviour to something close to mainstream in New Zealand, and it’s set to grow further across every category we tested. The full picture, including how usage and trust vary by platform and audience, is exactly the kind of detail advertisers need before they build an AI search strategy, and it’s now available to IAB New Zealand members. We’re pleased to partner with IAB New Zealand, now and in the future, to deliver more robust local research insights designed to enhance the work of the digital advertising industry.”

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