KBR Joins Aotearoa Independent Media Agencies
Independent media agency KBR has officially become a member of the Aotearoa Independent Media Agencies (AIMA), enhancing its capabilities in media strategy, planning, buying, and measurement within the 40-member collective.
Founded in 2013, KBR serves clients throughout New Zealand and the Asia-Pacific (APAC) region, aiding them in navigating the complexities of the media landscape to make informed investment decisions.
The agency is renowned for its combination of seasoned media expertise along with robust technology, data analytics, and reporting capabilities, all grounded in a straightforward philosophy: to simplify the complicated.
Enhancing the Collective
Simon Teagle, CEO of AIMA, expressed enthusiasm about KBR’s integration into the agency collective. “We are thrilled to welcome KBR to AIMA. Over the past decade, Grant and his team have cultivated a highly regarded specialist agency, providing exceptional service to clients both domestically and in APAC,” he stated.
Teagle emphasized KBR’s commitment to transparency and technology, noting, “Their ability to streamline complex media processes is exactly what enhances our collective and illustrates the value of independence to advertisers.”
Grant Hyland, Managing Director of KBR, attributes the agency’s success to its focus on remaining specialist and independent. “Our approach is highly transparent and hands-on, ensuring that clients collaborate directly with seasoned professionals who grasp both the overarching strategies and the intricate details necessary for execution,” he remarked.
Hyland underscored the importance of independent agencies in the New Zealand media landscape, asserting that they often lack the visibility and collective voice of larger agency networks. “Uniting as independent agencies enables us to share knowledge, advocate for our industry, and elevate the profile of our work. We are eager to contribute to this collective effort and demonstrate how independence serves as a powerful alternative for clients,” he added.
Navigating Industry Challenges
When discussing the most pressing challenges in the sector, Hyland pointed out the increasing complexity of the media landscape. “The market is fragmenting, technology is advancing rapidly, and clients now face more choices across various platforms, data sources, and measurement systems than ever before,” he commented.
He continued, saying, “This presents a significant opportunity for independent agencies. Our agility allows us to adapt quickly and maintain objectivity while crafting solutions tailored to a client’s specific needs. However, the challenge lies in continuing to invest in the necessary technology, specialized skills, and personnel while preserving the agility and personalized service that makes independent agencies unique.”
KBR is poised to take on a more prominent role within the industry. “We have concentrated on producing high-quality work behind the scenes for many years, so joining AIMA is a vital step in sharing our story,” Hyland stated. “The independent sector is rich with experience and innovation, offering genuine opportunities for collaboration and support among members. We look forward to being a part of this dynamic community.”
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