In this episode of Customer Love Stories, Robi Ganguly, CEO and Co-founder of Apptentive, discusses customer love with Rand Fishkin, CEO and Co-founder of SparkToro.
Specifically, the two discuss:
- What it means to vote with your dollars
- The importance of supporting ethical brands and following values-driven leaders
- Why sometimes the hardest conversations are the most important
- Brand integrity, and what it looks like when companies break trust
- Why understanding your customers is absolutely critical to driving success (and how both SparkToro and Apptentive work to help listen to your customers)
Listen now
Watch the full episode
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