Best Prime Day Apple deals 2025: Early discounts on Mac, iPad, AirPods…

To see if other resellers are offering better deals, and to see the best on-contract offers, take a look at our Best iPhone deals roundup.

Prime Day iPad deals

Apple’s entire iPad lineup has been updated in the past 14 months, so we expect to see all models on sale with all-time-low savings. Just note, the cheapest iPad with an A16 processor doesn’t run Apple intelligence like the other models, so you’ll miss out on the upcoming new Siri features. But for under $300, it’s still a fantastic deal and look for at least $100 off the other models. To see if other resellers are offering better deals, take a look at our Best iPad deals roundup.

U.S. iPad Prime Day deals

U.K. iPad Prime Day deals

Apple

Prime Day Apple Watch deals

Apple is expected to launch a new Apple Watch Series 11 in the fall, so there will be fantastic deals on the current model as Amazon looks to clear out stock. Early discounts are knocking up to $100 off, which is among the best prices we’ve ever seen.

U.S. Apple Watch Prime Day deals

• Amazon, Apple Watch Series 10 (42mm): $299 ($100 off, MSRP $399)
• Amazon, Apple Watch Series 10 (46mm): $329 ($100 off, MSRP $429)
• Amazon, Apple Watch SE 2 (40mm): $169 ($80 off, MSRP $249)
• Amazon, Apple Watch SE 2 (44mm): $200 ($79 off, MSRP $279)
• Amazon, Apple Watch Ultra 2: $649 ($150 off, MSRP $799)

U.K. Apple Watch Prime Day deals

We’re not seeing any deals on new Apple Watches on Amazon U.K. yet, but we expect to.

Apple

Prime Day MacBook deals

Apple has updated its entire MacBook lineup with the M4 processor, so we expect to see significant savings of up to $500, depending on the model and configuration. Of note, all models start with 16GB of RAM, and all M4 MacBook Air models are $100 cheaper than their M3 counterparts. There may be an M5 update launching later this year, but rumors suggest it will merely be a spec bump, so grab a deal while you can.

U.S. MacBook Prime Day deals

• 13-inch M4 MacBook Air (256GB): $849 ($150 off, MSRP $999)
• 15-inch M4 MacBook Air (256GB): $1,049 ($150 off, MSRP $1,199)
• 14-inch M4 MacBook Pro (512GB): $1,429 ($170 off, MSRP $1,599)
• 14-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $1,799 ($200 off, MSRP $1,999)
• 16-inch M4 Pro MacBook Pro (24GB RAM, 512GB): $2,249 ($250 off, MSRP $2,499)
• 16-inch M4 Max MacBook Pro (48GB RAM, 1TB): $3,596 ($403 off, MSRP $3,999)

U.K. MacBook Prime Day deals

• 13-inch MacBook Air, M4 (10-core CPU/8-core GPU, 256GB/16GB RAM) £899 (£100 off, RRP £999)
• 13-inch MacBook Air, M4 (10-core CPU/10-core GPU, 1TB/16GB RAM) £1,279.97 (£119 off, RRP £1,399)
• 14-inch M4 MacBook Pro, 512GB/16GB RAM, £1,429.97 (£170 off, RRP £1,599)
• 14-inch M4 MacBook Pro, 1TB/16GB RAM, £1,619.97 (£184 off, RRP £1,799)
• 14-inch M4 Pro MacBook Pro, 512GB/24GB RAM, £1,832 (£167 off, RRP £1,999)
• 14-inch M4 Pro MacBook Pro, 1TB/24GB RAM, £2,149.97 (£245 off, RRP £2,399)
• 14-inch M4 Max MacBook Pro, 512GB/36GB RAM, £2,879.97 (£380 off, RRP £2,499)
• 16-inch M4 Max MacBook Pro, 1TB/48GB RAM, £3,119.97 (£379 off, RRP £3,499)

Foundry

Amazon Prime Day Mac deals

Apple updated the Mac mini with a new design and M4 chip late last year as well as the iMac. We don’t expect either model to get an M5 this year, so these Prime Day deals are a great time to buy.

U.S. Mac Prime Day deals

• M4 Mac mini (256GB): $546 ($53 off, MSRP $599)
• M4 Mac mini (24GB RAM, 512GB): $904 ($95 off, MSRP $999)
• M4 Pro Mac mini (24GB RAM, 512GB): $1,262 ($137 off, MSRP $1,399)
• M4 iMac (8-core GPU, 256GB): $1,149 ($150 off, MSRP $1,299)
• M4 iMac, 10-core GPU, 256GB: $1,269 ($230 off, MSRP $1,499)

U.K. Mac Prime Day deals

• M4 Mac mini, 256GB/16GB RAM, £528.98 (£70 off, RRP £599)
• M4 Mac mini, 512GB/16GB RAM, £729 (£70 off, RRP £799)
• M4 Pro Mac mini, 512GB/24GB RAM, £1,269 (£125 off, RRP £1,399)
• M4 iMac (8-core GPU, 256GB/16GB RAM), £1,179 (£120 off, RRP £1,299)
• M4 iMac (10-Core GPU, 256GB/16GB RAM), £1,349 (£150 off, RRP £1,499)
• M4 iMac (10-Core GPU, 512GB RAM) £1,550 (£149 off, RRP £1,699)

Amazon Prime Day Apple Accessories deals

Even if you don’t need a new MacBook or iPad, you can still get a great Prime Day deal on

U.S. Apple accessory Prime Day deals

• Apple Pencil (USB-C): $69 ($10 off, MSRP $79)
• Apple Pencil Pro: $99 ($30 off, MSRP $129)
• Magic Keyboard Folio: $199 ($50 off, MSRP $249)
• Apple Magic Keyboard (11-inch iPad Air): $250 with coupon ($49 off, MSRP $299)
• Apple MagSafe Charger (2m): $40 ($9 off, MSRP $49)
• Apple Thunderbolt 4 cable (1.8m): $73 ($56 off, MSRP $129)
• Apple USB-C Charge Cable (2m): $22 ($7 off, MSRP $29)
• Apple 35W Dual USB-C compact Port Power Adapter: $50 ($9 off, MSRP $59)
• Apple 35W Dual USB-C Port Power Adapter: $39 ($20 off, MSRP $59)
• AirTag (4-pack): $68 ($31 off, MSRP $99)
• AirTag (single): $23 ($6 off, MSRP $29)

U.K. Apple accessory Prime Day deals

• Magic Keyboard: £85 (£14 off, RRP £99)
• Magic Keyboard with Touch ID: £126.65 (£22 off, RRP £149)
• Magic Keyboard with Touch ID & Numeric Pad: £169.98 (£10 off, RRP £179)
• Magic Mouse (white): £75.98 (£3 off, RRP £79)
• Magic Track Pad (black): £129 (£20 off, RRP £149)
• Magic Keyboard Folio for iPad (10th generation): £248 (£1 off, RRP £249)
• Apple Pencil (1st generation): £58.97 (£40.03 off, RRP £99)
• Apple Pencil (USB-C): £69 (£10 off, RRP £79)
• Apple Pencil Pro: £119 (£10 off, RRP £129)
• AirTag (4 pack): £92 (£27 off, RRP £119) 
• Single AirTag: £28 (£7 off, RRP £35)
• Apple TV 4K, 128GB: £158 (£11 off, RRP 169)

See our Best Prime Day Apple accessories deals.

How to get Prime Day discounts

While it’s called Prime Day, some of these discounts above are available to everyone. For the ones that are exclusive to Prime members, you’ll need to sign in with an active membership to purchase one of the deals. Prime memberships cost $139 / £95 / AUD$59 annually, or $14.99 / £8.99 / AUD$6.99 every month. New users can sign up for a 30-day free trial that can be canceled at any time. You’ll also get free one or two-day delivery and access to Amazon Prime Video and Music, as well as other perks.

The products picked here are all chosen by our editors, who have decades of experience with Apple devices. We’ve reviewed everything we recommend, and we won’t tell you to buy something that’s not worth it. We know Apple is expensive, so we’ve chosen products at prices we would be willing to pay, so you can trust that our recommendations will steer you in the right direction—and save you big bucks. The products here are all at or near all-time lows, and we’ve selected what we think is the more popular configuration for each product type.

One tip: When you click on a good deal—even if it’s from a Macworld page—check that the product isn’t redirected to a refurbished model and that the current manufacturer’s price is listed, as that can make the price drop look a lot better than it is. And if a product here is listed as sold out on Amazon, we recommend checking back periodically as Amazon has been known to restock Prime Day deals throughout the sale.

Amazon Prime Day: More Apple bargains

For more Prime Big Deals Day coverage, check out our other Apple deal roundups: