Weeks before it’s due to ship, Beyoncé unveiled the name and look of her hotly-anticipated new fragrance.
“Beyoncé Parfums presents CÉ NOIR,” the 32-time Grammy Award winner wrote underneath her 360-degree Instagram video of the perfume bottle, which shares the same reflective chrome tone that served as the motif — and dress code — of her recent Renaissance World Tour.
“Cé noir” loosely translated in French means “this black.”
“Crafted and designed” by Beyoncé and “encased in art,” the scent is only available in the U.S. and Canada and sold for $160 as a website exclusive.
Renaissance World Tour concert goers in select cities were treated to sample strips of “CÉ NOIR.”
The forthcoming product will reportedly have top notes including clementine and golden honey, with heart notes of rose absolute and jasmine sambac and base notes of golden amber and Namibian myrrh.
A “special gift with purchase” will also be included while supplies last.
Beyoncé has been the face of her own scent collection since launching 2010′s Heat.
The “Bootylicious” singer teased her new fragrance — the first since 2014’s “Rise” — ahead of her tour’s North American leg, which kicked off July 11 in Philadelphia.
“Renaissance: A Film by Beyoncé,” will arrive in movie theaters Dec. 1.
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