Beverage giant Coca Cola is among the first companies to use Uber’s newly-unveiled suite of ad video formats showcasing brands to Uber Eats users in New Zealand.
Some of New Zealand’s and the world’s largest brands have already been utilising Uber Eats’ Post Check Out Ads to reach audiences checking in on their dinner or grocery order. Now this new video format will give Kiwi advertisers more ways to connect with consumers.
Post Check Out video ad formats on Uber Eats enable advertisers to engage with highly attentive consumers both pre-dispatch and post-dispatch of orders and own this anticipatory ordering moment through sight, sound and motion. Uber says early tests on Post Check Out video ads in the US outperformed industry viewability benchmarks by 37 percent.
Coca Cola will use Post Check Out video ads on Uber Eats to promote its latest campaign, Coke Music, where New Zealanders who purchase a participating Coca-Cola product from 20 November to 25 February 2024, will have the chance to win tickets to Coachella, plus thousands of other music prizes.
“Uber’s mission is to create opportunity through movement – for years we have helped people go anywhere and get everything. With ads now available on the platform, it’s a natural progression for us to offer brands the platform to maximise engagement with creative-led content, in the form of motion video,” said Michael Levine, Uber’s Head of Advertising in Australia and New Zealand.
“Kiwi marketers have been keen to experiment with our engaging ad surfaces across both the Uber and Uber Eats format. Video advancements will now evolve how brands connect and engage with their audiences, which presents a unique opportunity to own 100% share of voice in a cluttered ad environment.”
“We have partnered with Uber across different markets and platforms, and we are thrilled to bring to life our latest campaign via Uber Eats’ latest post-check-out video ad capabilities,” said Amanda Millán, Senior eCommerce Manager at Coca-Cola South Pacific Pty Ltd.
“Our high-quality content can now be seen by users as they check in on their Uber Eats orders, allowing us to connect with them in an engaging way. Surprise and delight is what we wish to offer our customers, and this time around – they have the opportunity to win thousands of prizes”,
In addition to Post Check Out video ads on Uber Eats, Uber will soon be
rolling out Uber’s Journey Ads video capabilities in New Zealand in 2024, so advertisers can engage with their audiences during their entire ride.
Uber launched Advertising by Uber in Australia & New Zealand in 2022 as its first ad sales business outside of the US.
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