Summer is almost here and McDonald’s is welcoming the warmer months with its latest campaign via DDB Group, showcasing how the season and Macca’s is better when shared.
While summer is a time to catch a break for many, the latest campaign recognises those who may not be able to spend as much time with friends and family with Macca’s making it easier to juggle work and life.
The campaign follows a Kiwi dad who, despite working through much of summer, is making the best of the circumstances – getting creative with what’s around his worksite to ‘play’ with his tamariki.
Karla Fisher, Lead Business Partner at DDB Aotearoa says, the campaign acknowledges the many who might not get to put down the tools during the summer months.
“We know there are many New Zealanders who don’t always get to take a lot of time off over summer, so we wanted to bring to light those who work tirelessly but equally go the extra mile to squeeze in time with to spend time with those they love. Sometimes that means grabbing an easy Macca’s meal to share,” says Karla.
Leigh Benvie, Head of Brand and Marketing, McDonald’s agrees that sharing Macca’s is something synonymous with a Kiwi summer.
“Whether it’s driving through on the way to the beach, or grabbing a meal to have in the park, Macca’s makes it that much easier for New Zealanders to get together with their friends and family over a summer meal.”
Alongside the campaign is an interactive element that allows people to choose how they share their summer. Summer Combos is a competition that will run alongside activations in restaurants across the country with support on the app along with OOH and digital presence. From late December Kiwis will be able to choose their favourite Macca’s menu item, who they want to share it with and where, with a chance to win their ultimate summer combo.
Leigh adds: “Summer can remind us of how time with family is precious. Whether it’s setting aside an afternoon to serve up Big Macs at the beach with your mates, enjoying a soft serve by the lake with your Gran, or maybe Chicken McNuggets in the back garden with the family – undoubtedly summer is always better shared.”
Client credits:
Director of Marketing- Luke Rive
Head of Brand and Media – Leigh Benvie Senior Brand Manager – Stefanie Phillips
Agency credits: DDB Group Aotearoa
Production Company: Good Oil
Director: Joel Kefali
Managing Director: George MacKenzie
Executive Producer: Andrew McLean
Producer: Nick Kelly
DOP: Marty Williams
Editor: Dan Kircher
Colourist: Dave Gibson
Online: Stu Bedford
Music Composition: Mahuia Bridgman- Cooper, Franklin Road
Sound Design: Shane Taipari, Franklin Road
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