Australian grocery delivery app MILKRUN has expanded its services to Aotearoa, first, with its bright blue logo on buses and billboards and now, its first TVC for the New Zealand market.
The commercial, created by Eyes and Ears, features The Busy Family – showing how navigating something as necessary and simple as going to the supermarket often needs to be a well-planned operation – but it shouldn’t have to be. In fact, it doesn’t have to happen at all, thanks to MILKRUN.
“The concept perfectly captures the ease of MILKRUN, focusing on an exaggerated yet relatable situation that occurs in many households. This campaign supports our mission of MILKRUN becoming a household name for all Kiwis,” said Jamie Gagliardi, MILKRUN’s Head of Marketing, Growth at NZ.
Directed by Calvin Sang, the advert caters to both the New Zealand and Australian audiences. With MILKRUN now available in nine major locations across New Zealand and boasting a selection of over 10,000 products at users’ fingertips, their reach and product offerings are only poised to expand further.
Credits:
Production company – Eyes and Ears
Director – Calvin Sang
Producer – Sophia Seaton
Production Assist – Joshua Aschebrock
DOP – Clayton Carpinter
1st AC – Andy Lau
Gaffer – Pablo Stevenson
Best Boy – Craig Macdonald
Sound Recordist – John McNicholas
Art Director – Paul Irving
Art Assistant – Hayley Roberston
Wardrobe Stylist – Clementine Cracroft-Wilson
Hair & Makeup Artist – Asrita Singh
Unit Manager – Billy Gibson
Location Manager – Rich Phillips
Editor – Lee Parker-Stapleton
Colour Grade – Mike Carpinter
Sound Mix – Robert Farrell
Client – MILKRUN
Head of Marketing, Growth & NZ – Jamie Gagliardi
Marketing Specialist – Sophie Ly
Script Writer – Simon Friedlander
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