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HealthMetrics rebrands Indonesian operations to HealthMetrics Indonesia, launches new solutions to strengthen its digital TPA foundation

by Theinsightpost
April 19, 2025
in Asia
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HealthMetrics rebrands Indonesian operations to HealthMetrics Indonesia, launches new solutions to strengthen its digital TPA foundation

  • Aims to bring advanced digital TPA solutions to Indonesian market
  • Strengthens position as a regional healthcare hub, serve international patients

HealthMetrics, a leading digital Third-party Administrator (TPA) in Southeast Asia headquartered in Malaysia, has announced its continued regional expansion with the launch of HealthMetrics Indonesia. This follows the rebranding of Across Asia Assist Indonesia (AAA) under the HealthMetrics umbrella, bringing together longstanding Indonesian expertise with HealthMetrics’ advanced digital infrastructure. HealthMetrics acquired AAA in 2022.

The company said the unified platform will transform healthcare administration and open cross-border opportunities — especially for Malaysian healthcare providers seeking to serve international patients.

For over a decade, AAA has supported millions of Indonesians in its role as a TPA and international medical assistance provider serving insurance clients such as Allianz, AXA, Tokio Marine, and local corporations.

HealthMetrics, which was launched in 2015, said the rebranding of AAA to HealthMetrics Indonesia reflects this transformation, bringing together deep local expertise with next-generation digital infrastructure. This rebranding aims to deliver faster, smarter, and more seamless healthcare administration for insurers, corporations, healthcare providers, and members across the country and regionally.

Alongside the launch of HealthMetrics Indonesia, HealthMetrics also launched three of its existing solutions from the Malaysian market — the HealthMetrics Cloud Platform, Global Member App, and International Assistance Hub — to Indonesia. These solutions focus on patient-centric, AI-powered healthcare access that is scalable and intelligent, empowering insurers, corporates, healthcare providers across the region with greater efficiency, transparency, and access to care.

[Ed: Para updated to point out the three products introduced in Indonesia are existing solutions serving the Malaysian market.]

Specifically it allows members across Southeast Asia to search for panel providers in Malaysia, request guarantee letters, manage claims, and post-care support—streamlining the experience for inbound patients and enabling more efficient administration for providers. It defines members as users of its products who can be policyholders of insurance companies or employees of corporate companies that are seeking treatment.

“We believe our digital-first approach is aligned with Southeast Asia’s vision of a connected healthcare ecosystem, and builds on the digital foundations laid by our Malaysian counterpart in delivering scalable innovation across borders,” said Dr Madan Mohan Vasandani, CEO of HealthMetrics Indonesia.

With over 7,000 healthcare providers in Malaysia already part of its network, HealthMetrics believes its expansion into Indonesia enhances Malaysia’s position as a destination for cross-border care. As it hits a decade of innovation, HealthMetrics claims it is on track to exceed US$1 billion (RM4.41 billion) in cumulative medical treatments by the end of 2025, meaning the total amount of medical claims that have been processed through HealthMetrics since its launch.

[Ed: Para updated with additional info.]

Alvin Yuan, co-founder and Group CEO of HealthMetrics Group, said, “This is a proud moment for us as a Malaysian-born company. Our expansion into Indonesia opens exciting opportunities for Malaysian healthcare providers to serve international patients through our connected, digital-first ecosystem. By aligning technology, partnerships, and purpose, we can co-create a connected, borderless healthcare future. As such, I am excited with this unification of a shared mission with our Indonesian team, which already carry a formidable track record as a leading TPA and the largest assistance company in Indonesia.”

Advent Phang, co-founder & Group Chief Technology Officer of HealthMetrics Group, said, “Our focus is not only on digitization, but on intelligent digital solutions – bringing cost savings, transparency, and control to all stakeholders in the healthcare journey. Much of this innovation has been shaped by our experience in Malaysia, which continues to serve as a launchpad for regional growth.”

The HealthMetrics Cloud Platform will connect insurers, corporates, and providers to manage domestic and international policies seamlessly, with features like instant member enrolment, AI-driven claims, fraud detection, cost containment, and real-time insights to ensure efficient and high-quality care delivery.

HealthMetrics Global Member App allows users to link multiple insurance policies, access care globally, request guarantee letters and claims, and enjoy wellness benefits – all from a single app.

HealthMetrics International Assistance Hub offers access to over 15,000 direct billing healthcare providers through its regional TPA network, ensuring smoother coordination and improved provider terms.

HealthMetrics believes this gives it a stronger digital foundation to power its growth as a leading digital TPA since its launch in 2015, with a presence in Malaysia, Singapore, and Indonesia.

 

HealthMetrics Spotlight 2025 Jakarta

Its digital solutions were highlighted at HealthMetrics Spotlight 2025, held in Jakarta on 16 April. The event saw over 100 attendees from the healthcare, insurance, employee benefits, and corporate sectors explore the future of healthcare administration in Indonesia, highlighting the vital role of digital-first infrastructure in improving access, efficiency, and quality of care for all Indonesians.
The event was supported by KPJ Healthcare Bhd, one of the region’s largest private healthcare providers, underscoring the importance of cross-border partnerships in advancing a connected, borderless healthcare experience for Indonesian corporates, insurers, and members, while also creating new opportunities for Malaysia to attract inbound patients.

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