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Mark Twain summed up behavior like this: “The cat, having sat upon a hot stove lid, will not sit upon a hot stove lid again,” Twain observed. “But he won’t sit upon a cold stove lid, either.” The cat is reacting with his gut. You and I might think gut decisions, coming from instinct and emotions, are sometimes ill-advised. We might think we’re better off applying reason, analysis, and logic.
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