Mets partner Novig launches landmark MLB prediction market alliance amid expansion

Novig is becoming the exclusive official prediction market partner of the New York Mets through a new multi-year agreement, creating what the companies say is the first partnership between a Major League Baseball franchise and a prediction market company.

The collaboration starts this season and brings Novig into the Mets’ in-stadium, broadcast, digital, and social media channels. Fans visiting Citi Field will see branded signage, in-game features, broadcast-visible placements, exclusive promotions, original content, and interactive experiences tied to the company’s sports trading platform. Novig is also preparing for a nationwide launch next month as a federally regulated sports prediction market focused solely on sports.

Novig New York Mets deal highlights baseball’s evolving fan engagement

The agreement is Novig’s first partnership with a professional sports team and reflects the Mets’ attempt to use emerging technology to create new ways for supporters to follow the club.

“We’re proud to be the first Major League Baseball club to partner with a prediction market company, giving our fans a new and engaging way to connect with the game,” said Lew Sherr, President of Business Operations for the New York Mets, in a statement.

“Innovation is a defining characteristic of our business, and this partnership is another example of our commitment to staying at the forefront of the evolving sports landscape. It reflects our broader goal of delivering unique experiences for our fans and continuing to attract industry-leading partners who want to grow alongside the Mets.”

Earlier this year, Major League Baseball (MLB) and the US Commodity Futures Trading Commission signed a memorandum of understanding covering information sharing, market monitoring, and efforts to detect fraud or manipulation involving baseball-related event contracts. At the same time, MLB named Polymarket its exclusive league-wide prediction market exchange partner, giving that company access to official league data and commercial rights.

Novig recently received MLB Authorized Prediction Market status, allowing it to work with clubs, use official league data, and participate in the league’s integrity program. That framework includes cooperation on monitoring, reporting protocols, and restrictions on higher-risk markets that could threaten competitive integrity.

The league has also tightened its rules for players. A memo distributed during the 2025 season instructed players not to participate in baseball-related prediction market contracts offered through platforms including Kalshi and Polymarket, treating those activities as prohibited under MLB’s long-standing betting rules. The guidance followed heightened concern over gambling-related investigations and reflected the league’s determination to separate fan engagement opportunities from participant conduct.

“Our mission is to build the home for sports trading,” said Jacob Fortinsky, CEO and co-founder of Novig. “Partnering with one of baseball’s most iconic franchises allows us to bring that vision directly to fans in one of the greatest sports markets in the world. The Mets have consistently embraced innovation that enhances the fan experience, and together, we’re introducing a new way for fans to engage with the game that is transparent, regulated, and built on integrity.”

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