A new report from WARC Creative listing the most awarded campaigns and agencies from the Asia-Pacific features a number of Kiwis.
Celebrating excellence in creativity, media and effectiveness, WARC rankings offer an opportunity for marketers to reflect on the best campaigns in the business and to review the impact their own work has on their brands. The rankings are compiled by applying a rigorous, unbiased and transparent methodology.
The WARC report is a deep-dive into those campaigns that have dominated the media this last year and what led to their top ranks.
Colenso BBDO’s ‘Phone it in for Skinny’ ad is ranked in the top three campaigns for its creativity, where as it was the top campaign in the APAC for its use of media.
The ‘Last performance for life’, made by Special for health insurance company, Partners Life, was number three in top campaigns for effectiveness.
The report found that brands are effectively using competitions and humour in ads as tactics to entertain and surprise consumers, and the use of partnerships, like LEGO’s with sports brand Nitro Circus, is helping to increase reach.
Amy Rodgers, Head of Content, WARC Creative, and author of the report says: “Our deep-dive into the multi- award-winning campaigns, brands and agencies in APAC featured highly across the three league tables provide an evidence-based insight into what led to their top ranks. Reflecting on these remarkable results and how they came about will inspire more successes.”
Top APAC campaigns for creativity:
1. ‘Knock Knock’ for Korean National Police Agency by Cheil Seoul
2. ‘The First Digital Nation’ for Government of Tuvalu by The Monkeys Sydney
3. ‘Phone It In for Skinny’ for Skinny by Colenso BBDO Auckland
Top APAC campaigns for media:
1. ‘Phone It In’ for Skinny by PHD Auckland / Colenso BBDO Auckland
2. ‘Thumbstopping Beauty Biases’ for Dove by Mindshare Mumbai
3. ‘The Missing Chapter’ for Whisper by EssenceMediacom Mumbai / Leo Burnett Gurgaon / Leo Burnett Mumbai
Top APAC campaigns for effectiveness:
1. ‘Shah Rukh Khan-My-Ad’ for Cadbury by Ogilvy Mumbai / Wavemaker Mumbai
2. ‘Keep Girls In School’ for Whisper by Leo Burnett Mumbai & Gurgaon / EssenceMediacom Mumbai & London
3. ‘The Last Performance’ for Partners Life by Special Auckland
Top brands in APAC:
1. Creative 100: DOT
1. Media 100: Cadbury
1. Effective 100: Cadbury
Top advertisers in APAC:
1. Creative 100: Samsung
1. Media 100: Spark
1. Effective 100: Samsung
Top agencies in APAC:
1. Creative 100: Leo Burnett Mumbai
1. Media 100: PHD Auckland
1. Effective 100: Ogilvy Mumbai (creative) and Wavemaker Mumbai (media)
Top agency networks in APAC:
1. Creative 100: Leo Burnett Mumbai
1. Media 100: PHD Auckland
1. Effective 100: Ogilvy Mumbai (creative) and Wavemaker Mumbai (media)
Top holding companies in APAC:
1. Creative 100: Omnicom
1. Media 100: WPP
1. Effective 100: WPP
Top countries in APAC:
1. Creative 100: Australia
1. Media 100: India
1. Effective 100: India
Discussion about this post