Singapore Airlines launches ‘The New Zealanderlivery Service’ with Motion Sickness

Singapore Airlines has partnered with Motion Sickness to celebrate its 50 years of operating international flights to and from New Zealand.

Together, they have launched a bespoke delivery service made for people. From July 27 to August 15, The New Zealanderlivery Service will ship Kiwis to loved ones around the world for free – and safely back home again.

In a world where almost anything can be ordered online, the service lets Kiwis be ordered too. Unlike that random item you ordered from Amazon, these deliveries arrive well rested, handled with care and might just cry a little tear of joy upon arrival, says Motion Sickness.

Special delivery

Made in a collaboration between Motion Sickness and ED. Studio, The New Zealanderlivery Service features everything you’d expect from a modern shipping service, says the airline.

Now avaliable via nzds.nz, people can list themselves for delivery, share a unique tracking link with a loved one overseas, include a note explaining why they should be selected, and even choose Express Delivery if they’re ready to go immediately. Selected deliveries are then tracked live on the website.

The service is supported by out of home, audio, digital, social and radio, and will run until the middle of August.

Within its first week, more than 8,500 Kiwis have already listed themselves for delivery, with the first selected deliveries scheduled for London and Zurich.

Credits

Client: Singapore Airlines

• General manager NZ: Wilson Young
• Marketing manager: Preeya Prakash
• Marketing executives: Sabrina Findon, Saskia White and James McDuff

Creative company: Motion Sickness

• Executive creative director: Sam Stuchbury
• Strategy director: Robbie Allen
• Creative director: Melina Fiolitakis
• Creative: Tim Smith
• Senior designer: Patrick Hickley
• Designer: Maddy Price
• Artworker: Moana Peterson
• General manager: Alex McManus
• Senior account director: Lucy Bell
• Senior account manager: Kate Wilkinson
• Head of production: Joseph McAlpine
• Production manager: Alexandra Schofield
• Costume designer: Barbara Darragh
• Photographer: Matt Hurley
• Photography assistant: Gavin McGregor
• Art director: Anna Maxwell
• HMU artist: Anna Guo
• Videographer: Ned Pound
• Animation: Ryan Kothe

Web Partner: ED. Studio

• Managing director: Eric Di Cuollo
• Creative director: Elliot Schultz
• Creative technologist: Mike Wojo
• Senior designers: Jeremy Ward and Isaac Laughton
• Senior strategist: Christ Ames
• Project manager: Lucien Jankelson

PR: Rise and Shine PR

• Director: Luci Marshall
• Group account director: Imogen Duff
• Account manager: Samantha Mills

Media: Motion Sickness

• Senior media planner: Shannon O’Connell
• Digital media planner: Ella Liddell

PHD

• Digital director: Meenakshi Reddy
• Senior account manager: Adam Negus

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