The Breakfast Club, MediaWorks’ morning radio show on More FM, has a new brand campaign, encouraging listeners to start their day with a giggle.
The Breakfast Club has been hosted by Lana Searle and Gary McCormick since May 2018, with television personality Adam Percival joining the whānau in December last year.
Amy Collett, who joined MediaWorks from Australia’s Southern Cross Austereo, took the helm as More FM Content Director in October 2021, and is delighted to share the new look for the breakfast show:
“The Breakfast Club is a favourite of New Zealand listeners. As well as playing today’s best music mix, listeners have come to rely on the effortless banter and guaranteed laughs every morning. This campaign is light hearted, showcases the chemistry between Lana, Gary and Adam, and encourages Kiwis to tune in to start their day with a laugh.”
To view the TVC click here. The new More FM Breakfast Club campaign was created for MediaWorks by RadLab.
CREDITS:
Creative: Rad Lab
Creative Director: Jared Donkin Creative / Script Writer: Nick Rado Script Writer: Ben Geradts Production:
Director: Jared Donkin
Producer / First AD: Ben Geradts Producer / Cam Op: Karl Periam DOP: Aidan Rogers
Styling: Lulu Wilcox
Head Editor: Finn Kennedy
Rose Swale – Publicity Manager
Client: MediaWorks New Zealand Ltd
MediaWorks Head of Marketing: Amanda Midgley MediaWorks Senior Marketing Manager: Lee Gilmour More FM Marketing Manager: Jaquetta Hazlett
More FM Content Director: Amy Collett
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