Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch. The campaign is a great example of effective sustainability marketing, with key successes on these 3 pillars:
- Branding
- Positivity
- Humour
See the below infographic for more information about the February Kantar Ad Impact Award.
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