As Twitter morphs around Elon Musk’s vision and Meta dives deeper into the Metaverse, businesses are reconsidering how they want to communicate with their customers. In 2023, we’ll see not only more companies but a wider variety of companies take a page from WhatsApp, Line, and WeChat as they bring the community and dynamic conversations into their own apps.
2023 predictions from SendBird
1. Any and every app developer and business will be able to quickly and easily build and enjoy in-app messaging capabilities while maintaining brand control and delivering new experiences. This will be the beginning of the end for SMS.
2. Developers will also be able to implement better, yet less intrusive moderation capabilities for these in-app conversations as AI develops greater contextual understanding. By regulating not just the use of words or phrases but rather truly understanding how they are used, safer and more active communities can be built.
3. Apps will become a one-stop mobile brand experience for communications, where users can connect for support, sales, marketing opportunities, and more as well as take part in the traditional chat. As this convergence of capabilities takes place, developers will increasingly rely on APIs to supply the best-of-breed components to create a compelling, cohesive experience at a pace that customers and modern businesses demand.
About John S. Kim
John S. Kim is the Co-Founder and CEO of SendBird, the conversations platform for mobile apps. The platform currently serves over 250M monthly chat users across the world’s leading companies, such as DoorDash, Reddit, Yahoo!, Rakuten, Paytm, and Walgreens. Under John’s leadership, Sendbird has raised $220M+ in funding from ICONIQ, Tiger Global, Meritech, Emergence, SoftBank Vision Fund, Wilab, Shasta, August, and Y Combinator. SendBird officially became a unicorn in 2021.
John is an entrepreneur, angel investor, and thought leader. He is a frequent contributor to publications such as Forbes, Fortune, TechCrunch, and more.
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