The company’s decision to eliminate the team building its charging infrastructure comes at a delicate time for the EV industry. Other players are eager to pick up where Tesla left off.
In a move that shocked the electric vehicle industry, Tesla yesterday eliminated the jobs of hundreds of employees in its electric vehicle charging and policy units—workers widely reputed to be best-in-class in a rapidly expanding global business.
Among those surprised and disappointed: Adam Gordon, managing partner of the New York developer Wildflower, who had worked with Tesla for some eight months, he says, to develop an electric-vehicle charging site in Maspeth, a neighborhood in Queens. The site was meant to be one of the largest charging stations in New York City, serving local drivers, those coming off the highways, and commercial fleets. Wildflower and Tesla were about to finally sign a formal agreement. But on Tuesday morning, Gordon says, he received a text message from his real estate contact at Tesla: The entire team had been fired, and cut off from their email, in the wee hours of the morning. Gordon still hasn’t heard anything official from the Tesla team, he says.
It’s “unheard-of behavior,” Gordon says, “more compatible with an out-of-money startup than the most valuable publicly traded car company in the world.” Even if some new version of the Tesla team were to reach out to finalize the deal, “we wouldn’t do business with them, because the premise for a contract is reliability.”
Tesla’s strategy implosion, first reported by The Information, comes at an awkward time for the electric vehicle industry, which is trying to convince more people to drive on battery even as customer nerves about the inadequacies of the US public charging network persist. Multibillion-dollar government funding programs, aiming to build more than half a million public chargers by 2030, are just beginning to get chargers in the ground. Tesla had won just under 13 percent of federal charging grant awards, according to Politico. Now the automaker, regarded as a global leader in charging as well as building cars, has left observers with questions about whether it’s willing to participate in the vital future of EV charging.
Tesla did not respond to WIRED’s questions. “Tesla still plans to grow the Supercharger network, just at a slower pace for new locations and more focus on 100 percent uptime and expansion of existing locations,” CEO Elon Musk wrote on X.
In places where demand for public charging is high, EV industry players have scrambled to find non-Tesla solutions for the dearth of chargers. A New York City initiative launched last fall to move Uber and Lyft drivers into electric vehicles led to long lines at local Tesla showrooms—and surging charging demand. Revel, an electric ride-hail and charging station company, said its daily charging sessions at its three city locations have gone up 10-fold since the city launched the initiative last fall. Once the company heard about the Supercharger team layoffs on Tuesday morning, it entered talks to take over three former Tesla leases, says spokesperson Robert Familiar: one in the Bronx, one in Brooklyn, and one in Queens.
Familiar says Revel is less concerned about the material effects of the Tesla layoff than the “cultural impact, tacking onto pessimism around EVs recently.”
New York City officials seem confident someone will fill in the Tesla-sized charging gap. City programs ensure “that any provider doing business in NYC has a reliable, growing customer base, and one provider backing out of a lease is a great opportunity for another to snap it up, especially if that site is power-ready,” a spokesperson for the NYC Taxi and Limousine Commission, Jason Kersten, said in a statement.
In Maspeth, Gordon says he’s already heard from several charging companies interested in leasing the land once intended for Superchargers.
Power Puzzler
In recent months, the Tesla Supercharger network has been cited as a bright spot in a company troubled by new competition from Chinese car companies and legacy automakers, questions around the slackening electric vehicle market, falling revenues, and most recently, a series of rolling layoffs. Tesla customers have said the company’s public charging stations are generally reliable and well maintained, and a huge selling point for Tesla-curious buyers. Last summer, the energy research organization BloombergNEF predicted that Tesla could bring in $7.4 billion in charging revenue by the end of the decade, constituting some $740 million in profit—not a shabby side hustle for an auto manufacturer.
At the time of the reported layoffs, Tesla’s charging team had just pulled off a decisive coup by convincing the entire US auto industry to use its plug. In return, Tesla dangled to other automakers—and their customers—a public charging network that’s remarkably reliable and well developed, especially when compared to the shoddier records of their closest charging rivals.
In financial filings submitted just last week, Tesla previewed its expansion plans for its charging network. As other automakers adopt the Tesla plug, “we must correspondingly expand our network in order to ensure adequate availability to meet customer demands,” the company wrote.
Tesla last fall officially handed over work on the plug standard to the Society of Automotive Engineers, a global standards organization. Jeff Laskowski, a spokesman for the group, said that work to finish that plug standard was “well underway” and expected to wrap up by the end of this year.
It is not unusual for companies given government grants to change direction or give them back, sources involved in government grantmaking told WIRED. In statements and interviews, those involved in building, selling, and developing electric vehicle charging said that Tesla’s sudden about-face on charging might affect the short-term future of public charging infrastructure, but not the long-term electric transition.
A spokesperson for the federal Joint Office of Energy and Transportation, the authority overseeing electric vehicle infrastructure in the US, said that, because each individual state runs a competitive process to choose who will build charging networks, “we don’t expect individual business decisions to impact EV charging projects funded by the Bipartisan Infrastructure Law,” the 2021 federal legislation that earmarked money for the charging infrastructure.
Industry players said that while Tesla’s move was very unexpected, it could signal that the automaker believes other charging firms have caught up to it and are ready to take on the responsibility—and the capital costs—of building out the network that will make electric cars go.
Competitors said the abrupt shift might even be an opportunity. In a statement, Sara Rafalson, the executive vice president of policy and external affairs at the charging company EVgo, said her company would soon begin to build Tesla plugs onto its chargers. “We welcome the opportunity to serve more Tesla vehicles and remain steadfast in our commitment to serve all electric vehicle models,” she said.
Source: www.wired.com
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