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Big crowd gathers for American Dream Mall Apple Store opening

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Apple American Dream launch logo

Crowds lined up to attend the opening of the new Apple Store at the American Dream Mall in New Jersey on Saturday, one that also provided shoppers with a specially-branded tote bag.

For the lucky few who made it in on opening day, they also got a free tote bag for their efforts. The bag featured a rainbow-lined Apple logo, the same one used for the promotion of the store’s opening.

The storefront uses Apple’s most recent design for its retail space, with it including a dedicated pickup area for online orders. The mall store will also provide Genius Bar appointments to customers, and will hold Today at Apple sessions.

The American Dream Mall opened in 2019 and is the second-largest shopping mall in the United States. While it beats the Pennsylvania King of Prussia Mall by more than 200,000, American Dream is still smaller than the largest in the country, the Mall of America.



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