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Why do brands like Nike tug on our heartstrings with nostalgia? How do sports teams use community to foster fandom? In this episode of Customer Love Stories, product manager at Thrilling, Andrew Wang, sat down with Robi Ganguly to ponder these questions and more.
Andrew and Robi discuss:
- How basketball (and all sports) foster strong communities
- Why brands like Nike pull on our heartstrings with nostalgic products and marketing
- What it means to have courage as a brand and stand up for your values (like Nike did with Colin Kaepernick)
- How brands like DoorDash and Lyft can beat their competitors
- How brands like Poshmark create brand love through community obsession
- Why authenticity and values create successful brands and products
Listen
Listen here or watch the video episode below! You can also listen to all episodes wherever you normally listen to podcasts – Apple Podcast, Spotify, Google Podcasts, etc.
Watch
Producer: Madeleine Doyle
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