DARKHORSE, an integrated creative agency, and One New Zealand, which recently underwent a rebranding, are celebrating the launch of their new brand, beginning with the sponsorship of the New Zealand Warriors, which involved naming rights and took place during the team’s first home game of the season last month.
DARKHORSE embodied the One New Zealand spirit by designing a minimalist and thoughtfully selected setup throughout various locations at Mt Smart Stadium. This setup was showcased from the launch of their Home Base, during the halftime show on the field, and in the One NZ Fan Zone. The setup was also promoted through social media channels.
Kicking off with the official launch of their dedicated social campaign and nationwide search for the One New Zealand Warriors One Big Fan which will run throughout the season, DARKHORSE is ensuring that no fan moment goes untouched.
“After months of planning and dedication, we’re so excited to be able to solidify our new brand and work with DARKHORSE to bring this to life for fans and customers at events like One NZ Warriors games,” says Bridgette Walker, Sponsorships & Partnerships Lead at One New Zealand.
“We’re thrilled to have the team based back at Mt Smart, and looking forward to giving the loyal fans the recognition they deserve.”
From creative conception to delivery, Executive Creative Director and DARKHORSE Co-Founder, Liam Taylor, explains his thought process working on this ongoing campaign. “We have loved working with Bridgette and the One NZ Brand team to bring this one to life. An impressive brand transformation, this is an exciting rebirth for an iconic Kiwi telco provider – and it’s only the beginning.”
Credits:
Creative – DARKHORSE
Key Partner – One New Zealand Warriors
One New Zealand Internal Comms – One Creative Event Photography – Jack Ellis & Radlab
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