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A ground-breaking New Zealand clinical trial has found
regularly consuming Pāmu Deer Milk improves the nutritional
status, muscle mass and physical performance of women aged
65 and above.
Undertaken by Pāmu New Zealand in
conjunction with Massey University, and with support from
the High-Value Nutrition (HVN) Ko Nga Kai Whai Painga
National Science Challenge, the trial recruited 120 women
over the age of 65 with a lower to normal Body Mass Index
(BMI) to consume either 200ml of Pāmu Deer Milk or a market
leading commercial oral nutritional supplement daily for 10
weeks.
Research has shown that people lose muscle mass
and bone density as they age which can lead to increased
risk of falls and fractures, especially women after
menopause when the bones lose calcium and other
minerals.
“The study showed that Pāmu Deer Milk
improved nutritional status, muscle mass and physical
performance in women aged 65 and above. Further observations
were that Pāmu Deer Milk may support bone health in
postmenopausal women, by reducing bone breakdown and bone
loss over time,” said Massey University Lead Researchers,
Professors Marlena Kruger and Pamela von Hurst.
Pāmu
Deer Milk is a unique natural source of concentrated
nutrition. It has significantly higher protein and calcium
content compared with other milk products and contains
vitamins and minerals that support skeletal and immune
health, with additional minor components possessing
anti-inflammatory effects.
Clinical trial participant,
Antoinette van Zyl from Orewa, Auckland has continued to
drink Pāmu Deer Milk since the trial ended. She has noticed
a vast improvement in her strength and mobility which has
played a major part in her recovery since a fall a few years
ago.
“It has made a considerable difference to my
life. Overall, I feel more vital and have more strength and
energy to make the most of life. Interestingly my friends
and family often comment on my glowing skin. I drink it
around three times a week now, which is more than enough for
my needs given its so nourishing,” said
Antoinette.
90% of the trial participants would
recommend Pāmu Deer Milk to friends and family.
Pāmu
has been developing the deer milk business for over five
years, selling domestically as well as exporting to several
markets across Asia-Pacific. Pāmu Deer Milk is sourced
through a partnership with Peter and Sharon McIntyre, who
run a deer farm near Gore and now through the company’s
own farm Aratiatia, in the North Island’s central
plateau.
Hamish Glendinning, Pāmu Deer Milk Business
Lead sees enormous potential for the product to carve out a
defendable position in the aged nutrition space with a
natural and unique product offering, at the same time
offering increased returns to deer farming in New
Zealand.
“With a rapidly ageing population and the
health challenges which come with this, we are confident
there will be increased demand for clinically proven,
natural product solutions.
This is an exciting
innovation, a natural product with concentrated nutrition
that we believe will make a difference to those who are
wanting to restore mobility and strength as they get
older.”
ENDS
About Pāmu
Pāmu is
the brand name for Landcorp, a Stated Owned Enterprise, and
one of New Zealand’s most innovative farmers and food
businesses. It is also the name given to the quality
products created by the company. Pāmu is the Māori word
‘to farm’ and reflects the deep connection New
Zealanders have with the land, born from respect, and a
genuine desire to protect and enhance the environments in
which the company
works.
© Scoop Media
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