(L-R) Betterplace Co-Founders Saurabh Tandon and Pravin Agarwala
BetterPlace, an India-based workforce management platform, has expanded into Southeast Asia by acquiring a majority stake in Indonesia’s blue-collar workforce fulfilment company MyRobin.
The transaction details remain undisclosed.
As per a statement, this deal is part of a series of investments being made by BetterPlace to expand into Southeast Asia. Soon, it plans to expand into Malaysia, Thailand, and the Philippines through organic and inorganic strategies.
“Driven by the vision to optimise frontline workforce management for enterprises, a combination of consolidation and innovation was the right way to go about building the world’s most comprehensive workforce management platform that exists today. With our technology and MyRobin’s expertise in operating in Indonesia, we could introduce equitable opportunities for the frontline segment,” said Pravin Agarwala, Co-founder and Group CEO at BetterPlace.
Founded in 2015, Bengaluru-based BetterPlace provides a SaaS and frontline workforce management platform. It caters to the entire value chain of workforce management — from verification, discovery, hiring, and onboarding to upskilling, productivity management and benefits transfer.
Also Read: How to scale talent in Southeast Asia during unprecedented times
BetterPlace’s B2C platform Rocket has partnered with enterprises to upskill frontline workers free of cost.
The company claims it has over 30 million workers on the platform and over 1,100 clients.
In December 2022, BetterPlace raised US$40 million as part of its extended Series C round from Macquarie Capital, Jungle Ventures, Unitus, BII, Capria, and 3one4 Capital.
Launched in 2020 in Indonesia, MyRobin is a workforce-as-a-service platform that provides enterprises with on-demand, pre-screened, blue-collar workers. It provides a solution for businesses with recruitment, documentation, attendance, performance, and workers’ payments all processed on the platform. For workers, MyRobin provides an online job portal, financial services, and training.
The firm claims it has an outreach to more than three million workers across around 270 cities in Indonesia.
The company claims to have recorded a 7x growth in 2022. Its clients include Shopee, Astro, Sicepat, E-Fishery, and Kopi Kenangan.
MyRobin is backed by Antler, SOSV, Accion Venture Lab, and Investible.
Ardy Satria Hasanuddin, Co-founder and CTO at MyRobin, said: “As the next chapter of our growth, we would like to take our vision and expertise to more geographies, and BetterPlace is the perfect partner who will enable us to achieve this goal.”
Southeast Asia has close to 200 million frontline workforce management and a market size of US$280 billion.
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