Despite the challenging market conditions, “We have seen strong demand for our luxury bedding, bath, and home decor products, especially from affluent consumers who appreciate the quality, craftsmanship, and heritage of our brand,” shared Arnaboldi.
Frette has over 160 years of history, and is known for its masterfully crafted linens, made using the finest natural fibres by Italian artisans. Its linens can also be found in some of the world’s most illustrious hotels, discerning private homes, yachts and private aircrafts. According to the brand, Frette linens have been featured in the altar of St Peter’s Basilica in Rome’s Vatican City and the dining car of the famous Orient Express. More than 500 European royal families are said to have slept beneath its sheets. At present, Frette has over 100 stores worldwide, in cities such as Beijing, Hong Kong, Taiwan, Manila, New York, Milan and more.
Arnaboldi also credits the brand’s success in Singapore to its collaborations with local hotel partners. At present, Frette sheets can be found in The Ritz-Carlton Millenia Singapore, Shangri-La Sentosa Resort & Spa Singapore, Regent Singapore and Swissotel Merchant Court. “Guests staying at these hotels will most likely match the profile of Frette clients in terms of spending power and understanding of luxury. So we try, whenever possible, to have activations with hotels,” said Arnaboldi.
Discussion about this post