PAK’nSAVE’s iconic Stickman has a new gig this Christmas as he joins The Breeze radio station for a special hour long show with Robert Scott on Friday, December 9.
While Stickman is no stranger to broadcasting, often getting his message across this platform, this time he is shaking things up by turning iconic songs into ‘savey’ messages without spending a cent on royalties.
Using the stage name DJ SAVE-A-LOT, Stickman will be the first brand mascot to host his own radio show in New Zealand.
PAK’nSAVE Senior Marketing Manager – Brand and CX Lauren Ness says it all started when Stickman compiled his own Spotify playlist [open.spotify.com], ‘Budget Friendly Bangers Vol.1’, and shared it with his @instickman fanbase.
“His followers loved it so much that we devised a plan to spread the savey tunes a little further. For Stickman, he’s always dreamed of hosting a DJ set on live radio, and when an opportunity came up for him to co-host with The Breeze, Stickman, or should I say DJ SAVE-A-LOT, was more excited than kid a Christmas!”
Stickman’s dream came true with help from PAK’nSAVE’s creative agency partner FCB, and media agency partner PHD Aotearoa. The New Zealand first of having a brand mascot like Stickman hosting a radio show reflects the outside of the box thinking that PAK’nSAVE is all about when it comes to championing low prices.
Peter Vegas & Leisa Wall, co CCO’s at FCB Aotearoa say Stickman has always had a face for radio and he can’t wait to share his DJ skills with the world.
“As a budget brand, getting Stickman on air for an entire hour during the Christmas season is one thing, but being able to turn songs from legends like Madonna and Fleetwood Mac into savey messages without having to pay millions in royalties – well Stickman’s hit the low price jackpot.”
“Stickman is just as passionate as we are about helping New Zealanders protect their hard-earned cash and is excited he’ll get to share some high-quality time with listeners on The Breeze,” adds Ness.
Stickman’s radio debut will be broadcast on The Breeze weekday drive time show with Robert Scott from 3pm to 4pm Friday, December 9. Download and listen on the rova app or on your local radio frequency.
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