Quantum Jump is getting on board with luxury motorhome and caravan manufacturer TrailLite to lead its marketing and creative work.
Also joining this collaboration are agencies Conductor and Sneakers Media, who will manage media planning and buying.
TrailLite is a company known for its luxury and functionality, with its caravans designed to withstand New Zealand’s most demanding environments. This year, it celebrates its 70th birthday.
Letitia Eyes, TrailLite’s Head of Marketing and Sales, expresses enthusiasm about the collaboration, “TrailLite was seeking a marketing and advertising partner to support our expansion goals, and we are thrilled to join forces with Quantum Jump, Conductor and Sneakers. Just like the TrailLite business has evolved over the past 70 years, so too have our marketing needs; we were seeking a strategic, data driven partner to support our sales pipeline and help us deliver to our customer centric approach.
Eyes continues, “We’re a unique NZ business with a strong kiwi made history focused on crafting luxury and quality products for NZ conditions which is something the team at Quantum Jump clearly grasped in our discussions, and will underpin smart communications to drive ROI and help continue to build our loyal community base”.
Zoë MacDonald-Mair, Business Director at Quantum Jump, echoes this, “Partnering with TrailLite, a true Kiwi luxury brand, is an exceptional opportunity for us. TrailLite’s dedication to manufacturing quality and innovation is something we’re keen to amplify”.
Quantum Jump will be supporting TrailLite Group with strategic creative, digital advertising, customer lifecycle management and marketing automation, with Conductor and Sneakers Media managing media planning and buying.
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