Is your brand’s social media keeping up or falling behind? You’re putting in the work – but how can you know if your efforts are paying off? Are you reaching your target audience? How do you measure your success against your competitors?
For brands, businesses and social media managers – these are incredibly important questions to ask.
Luckily, Zavy has recently launched a new Benchmark Calculator that aims to take the guesswork out of social.
As a social media brand intelligence platform, Zavy provides personalised benchmarks for follows, comments, shares and sentiment based on industry and following size to help brands and marketers evaluate their social media performance and improve their strategy accordingly.
What sets Zavy’s Benchmark Calculator apart is the extensive data set it is based on – over 7.4 million Facebook and Instagram posts from the last five years in New Zealand and Australia. This ensures that the benchmarks are accurate and reliable and makes it easier than ever for businesses to set goals, create a social strategy, and power ahead.
But why are benchmarks so important for social media success? Essentially, benchmarks allow you to compare your social media performance against industry standards and competitors, which can help you identify strengths, weaknesses, and areas for improvement. With this new tool, brands and marketers can determine how they stack up against New Zealand and Australian competition and identify opportunities to optimise.
However, the calculator is just the beginning of what Zavy can offer. The platform provides a range of social media analytics and insights, including sentiment gathering, social listening, content performance, and competitor analysis. By leveraging these insights, businesses can develop data-driven social media strategies that deliver real results.
With Zavy’s comprehensive suite of social media analytics and insights, you can develop data-driven social media strategies that deliver results. So, what are you waiting for? Try Zavy’s Benchmark Calculator today and take your social media game to the next level.
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