Earlier in September, Singapore-based edutech startup Dive Analytics announced its expansion in Latin America following its partnership with Colegio Los Nogales, a local private school in Colombia.

The partnership includes the use of Nurture, a platform created by Dive Analytics, to help educators at the school receive insights and tools to support students’ unique holistic developmental journey.

Nurture enables educators to monitor every aspect of their students’ development, including social, emotional, cognitive, physical and creative. The platform’s Social Network Analysis also allows educators to identify social interactions by administering friendship surveys and monitoring emotional states among students to take the necessary interventions as soon as educators are alerted.

“Schools typically only have a few counsellors to oversee the entire student body, and teachers are grappling with large class sizes of 30 to 40 pupils. This can pose a significant challenge for educators when it comes to monitoring their students’ holistic development. The issue becomes even more critical as traditional well-being surveys can take months to reach management as timely support and intervention remain crucial to address students’ needs effectively,” explains Dive Analytics CEO Peh Zhan Hao in a press statement.

“This is where our comprehensive Nurture platform comes in to revolutionise tracking of students’ wellness. Nurture’s innovative features and tools equip teachers with the tools and insights they need to provide timely support and achieve student success.”

Founded in 2017, Dive Analytics provides a suite of educational solutions that aim to streamline school processes while empowering educators to provide the best education experience for their students. It has four solutions offered: Roster, Enroll, Beacon, and Nurture.

The company said that it has more than 17,000 users.

Also Read: Post-pandemic education: Why edutech remains a game-changer

Going global

After five years of building its presence in Singapore and working with more than 30 public schools, Dive Analytics is expanding its business to the global market. Apart from partnerships with Sampoerna Academy in Indonesia and Colegio Los Nogales in Colombia, it is also looking to expand in Malaysia and Indonesia.

But why Latin America? And what process did it have to go through to get there? According to Peh, this expansion to the continent is an intuitive process considering the reasons.

“Firstly, Latin America presents an expansive market, with an estimated over 100 million student population, that allows us to make a meaningful impact on the education landscape. Secondly, their educational institutions showed great receptiveness and openness to innovative solutions that integrate technological solutions to address educational concerns. Lastly, similar to the rising scene observed in Southeast Asia (SEA), Latin America is also observing 15 per cent of children and adolescents being diagnosed with mental disorders, with more than 10 adolescents losing their lives to suicide within the region,” the CEO explains to e27.

Dive Analytics calls its approach to entering Latin America strategic and collaborative.

“This includes planning partnerships with overseas distributors who have a better understanding of the Latin American education landscape, building our brand awareness through conferences and events, providing tailored solutions that are highly catered to the specific region, and offering localised support to receive the assistance they need promptly,” Peh says.

While Dive Analytics’s expansion in Latin America is still in its early days, there are several points that the company has learned about the market.

Also Read: In this age of digitalisation, is edutech a bane or boon for educators?

“We are surprised by the Colombian educational community’s openness to collaborate with overseas edutech companies. Schools and educators in Colombia have displayed a remarkable forward-looking attitude, embracing innovative solutions to enhance student outcomes. Their willingness to explore new technologies and methodologies is encouraging and aligns well with our mission to improve education outcomes through technology,” Peh says.

The Nurture platform

Never forget where you come from

Next year is going to be a busy one for Dive Analytics as it prepares to execute major plans in its agenda. Apart from product innovation, where the company plans to launch a mobile app and integrate AI solutions, and strategic partnership with more system integrators, resellers, and distributors, Dive Analytics aims to close its seed funding round by Q1 2024.

“The funding is instrumental in supporting our ambitions for overseas expansion efforts, with our primary focus on SEA,” Peh says.

Interestingly, despite its plan to continue its global expansion, Dive Analytics plans to keep on expanding in the local market as well.

“While we set our sights on global expansion, we also recognise the importance of strengthening our foothold in our local market. In 2024, we will double down on efforts to increase our market share in our home region,” Peh closes.

“2024 promises to be a transformative year for us. We are excited to secure funding, drive innovation, form strategic partnerships, and solidify our presence both locally and abroad. These plans underscore our unwavering commitment to advancing education and student well-being through technology.”

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Image Credit: Dive Analytics

This article was first published on September 25, 2023

The post Why Dive Analytics sets its sights on Latin America for its strategic global expansion appeared first on e27.