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A non-Indigenous ad agency got the contract for the Yes campaign. Indigenous creatives say this misses the point of an Indigenous voice.
“Why was a non-Indigenous agency hired to do potentially the most important job in history for our people?” said Peter Kirk, co-founder of Indigenous creative agency Campfire X.
“If it’s not Indigenous-led, it’s just another campaign. If it’s not Indigenous-led, it tells the story that we’re not good enough.”
In September, ad agency The Monkeys — on behalf of the Uluru Dialogue Group — pioneered the push for a Yes vote in the referendum on a Voice to Parliament. The campaign was called “History is Calling” and pitched a case for constitutional recognition of First Nations peoples to the Australian public.
Read more about who’s selling the Voice to Australians.
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