New World Unveils 2026 Christmas Campaign: ‘Delicious is in the Details’
New World has announced its Christmas campaign for 2026, titled ‘Delicious is in the Details’, in collaboration with McCann New Zealand.
The centerpiece of the campaign is a television commercial featuring a young New Zealand couple as they prepare to host their inaugural festive lunch, with valuable assistance from the bakers, butchers, and grocers at New World.
Building on the brand’s ongoing ‘True Stories’ theme, the campaign illustrates the couple’s journey through the various challenges of hosting, while highlighting the expertise and quality products offered by New World’s in-store team.
Emphasizing Expertise in a Memorable Christmas Experience
According to Jamie Hodgetts, group head of brand and planning at New World, the campaign aims to honor the knowledgeable staff and the intricacies that contribute to a delightful Christmas celebration.
“Our message is clear: fantastic food matters, but so do the individuals and details that make it happen. From butchers to bakers and specialists in fresh produce and seafood, our team members play a crucial role in empowering customers to create memorable holiday feasts,” said Hodgetts.
“Whether it’s offering advice, providing a finely cut piece of meat, or adding those finishing touches for the table, it’s all about the small acts of care and expertise that truly make a difference.”
Hodgetts emphasized that every Christmas gathering is unique, whether it’s a novice host gaining confidence or an experienced entertainer catering to diverse palates; New World’s experts are there to enhance the festive experience.
Focusing on the Important Details
The campaign highlights key elements that elevate a festive meal, from a perfectly rolled pork loin to holiday-themed cupcakes and fresh summer fruits.
Creative director Pete Wujkowski of McCann NZ stated that the campaign is designed to illustrate how New World can alleviate the pressure for first-time hosts, thanks to their nationwide team of specialists.
“The expectations around Christmas can be hefty. We wanted to showcase how New World’s in-store experts can simplify that load, telling the story through the perspective of a young couple celebrating their first Christmas,” noted Wujkowski.
In addition to the main commercial, three outdoor executions will focus on individual New World department experts and the dedication involved in meal preparation. The integrated campaign will also extend across social media and in-store channels.
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