After announcing the arrival of its largest digital screen to date, oOh!media New Zealand has unveiled its latest 3D Anamorphic (3DA) campaign with a 30-second brand video at Kiwi Property’s Sylvia Park.
Since its installation in August 2023, the screen named ‘The Sylvia’, has seen demand for its space grow exponentially. Brands and agencies are looking to gain competitive edge by tapping into new, immersive creative opportunities utilising 3D Anamorphic brand experiences.
Mark Banbrook, National Sales Director at oOh!media NZ, says the local OOH landscape has seen a surge in demand for immersive 3D brand experiences, driven by international trends and increased technology capabilities.
“Combining full motion video, on a large format asset in an iconic location gives our customers the unique opportunity to be at the forefront of OOH best practice. This combination of elements is what makes ‘The Sylvia’ truly special.”
Having tested the format in Australia for 18 months prior, to ensure New Zealand received an internationally tested property that was in line with best practice principles, oOh!media has partnered with Essencemediacom NZ to showcase a suite of unmissable, attention-grabbing and impactful video content.
The latest and largest oOh!media proposition has been designed to ensure visibility for advertising collaborators. This is achieved through its strategic placement at the centre court of New Zealand’s largest shopping centre, Sylvia Park, boasting nearly 30 square metres of advertising real estate and a 10-degree downward tilt of the screen to optimise creative visibility.
Katie Smith, Network Performance Director at oOh!media NZ says, “We had a deliberate approach aimed at leveraging the impact of executing campaigns in physical, public spaces to elevate the customer experience. Additionally, through the potential for widespread sharing, this strategy can seamlessly transition an OOH environment to the online realm, fostering connections within the broader media ecosystem.”
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