Elon Much made some major changes to Twitter, bringing forth a new age for the bird app. This included bringing back accounts that were once exiled from the platform. Well, it turns out that Twitter is going to make millions of dollars from previously banned accounts.
So, Twitter has gone through several changes over the past couple of months, and that involved bringing back people who were kicked off of the platform. This includes people like Gateway Pundit, Robert Malone, and Andrew Tate. Of all the changes the billionaire brought, this one has definitely caused some backlash.
Twitter will make millions from previously banned accounts
So, this definitely isn’t a good look for Twitter, as the company will make a lot of money off of the back of previously banned accounts. As you know, the company makes money from ad revenue. The more traction that an account gets, the more money that Twitter makes from ad interactions.
So, larger accounts keep Twitter fed. Now, a new report from the Center for Countering Digital Hate (CCDH) (via Engadget) suggests that a handful of previously banned accounts is wracking up a pretty penny for the site. The CCDH looked into 10 of the top banned accounts and discovered that the company will make about $19 million each year from those accounts.
That’s a lot of money, but it’s unfortunate that these accounts were banned for “publishing hateful content and dangerous conspiracies.” Again, that’s a bad look on the company, as accounts like these caused such an uproar on the platform.
We know that Elon Musk is a big supporter of freedom of speech, so that’s the prime reason that he brought them back. However, the added money could possibly be the icing on the cake. Musk is on a mad dash to make Twitter more profitable as a company. This included cutting a ton of jobs, making Twitter Blue more expensive, and other extreme measures.
We’ll just have to see how this change affects Twitter’s culture as a whole. Only time will tell.
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