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Save $400 on our favorite foldable rowing machine with this Black Friday in July Sale deal

This fitness brand has kicked off the summer season with a massive Black Friday in July Sale, offering huge discounts on a range of its exercise equipment. That is where you can find this gem — the Echelon Smart Rower is now 40% off, saving you a whopping $400.

Waiting for Amazon Prime Day to save some bucks on a new rowing machine? There’s no need. Right now, retailers far and wide are stepping up their game against Amazon with some truly unmissable deals. Like Echelon, for example.

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