Tried all sorts of different hair straighteners to no avail? Well, you might just want to look to Dyson to straighten out your frizzy hair woes.
The Dyson Airstrait™ straightener, which straightens and dry hair from wet to dry using air, will be out in the stores on 29 February 2024. Take note, this new hair gadget uses no hot plates and causes no heat damage.
The Dyson Airstrait Straightener is easy to use and bring anywhere.
Engineered to work with a wide variety of hair types, this styler allows users to get a natural straight look with fullness and movement without sacrificing their hair’s strength or healthy appearance. This device dries and styles hair straight with the same pass by containing it in two arms and forcing a precisely angled high-pressure blade downwards and into the hair.
A handy device for all types of hair.
James Dyson, Founder, and Chief Engineer of Dyson, says that the new device was born out of a deep comprehension of how to control and harness powerful airflow, which is essential to the effectiveness of the Dyson Airstrait™ straightener. According to Dyson, this first wet-to-dry straightener that doesn’t use hot plates or cause heat damage is the result of the brand’s experience accumulated over more than 25 years in the industry.
Keeps your hair looking radiant and smooth at all times.
Launching this product, the brand brought back the user-friendly straightening experience with the added benefit of high-velocity air blades. Not only that, but it also saves time, keeps hair strong, and gives users that everyday natural straight look.
No Hot Plates, No Heat Damage
The machine has two 1.5 mm apertures along its arms. Two downward blades of air traveling at great speeds are produced when air is forced through these openings.
With a 45-degree angle of projection, they merge into a single concentrated jet of air, which applies a regulated downward force to dry hair, thereby straightening it. Instead of using high heat like traditional hot plate technology. This method uses directed airflow to assist align the hair strands, resulting in a sleek and lustrous finish.
Designed and engineered to perfection.
When applied to damp hair, airflow styling helps maintain hair strength, reducing damage and colour fading by as much as 60%.
With an investment of half a billion GBP, Dyson will expand and expedite research and technology development throughout the beauty category, building on over a decade of research into the science of style. Hair structure, airflow dynamics, mechanical damage, chemical damage, and the consequences on hair health have all been thoroughly researched by our engineers.
Healthier and Shinier Hair
Changing one’s hairdo requires breaking and resetting the hydrogen bonds in each hair strand so they may take on a new shape. Heat or moisture can accomplish this. Less heat is required for styling with forceful moist airflow, which means less damage hair breakage.
Water weakens these connections when it comes into contact with hair. The connections become more elastic and can be reset as the hair dries, eliminating the need for heat styling tools. Dyson have discovered a method to style hair without damaging it by employing the ideal amount of heat and regulated airflow.
Air styling enables the creation of straight styles with volume and movement maintained. The bonds are reset in various ways to seal in the new style once the hair is dried and in place. Resetting the hair’s bonds from wet to dry at lower temperatures also protects the hair’s interior structure, allowing it to reflect more light and appear healthier overall.
The Revolutionary Dyson Hyperdymium™ Motor
Designed with Dyson’s Hair Care innovations in mind, the Hyperdymium™ motor powers the Airstrait™ straightener. Converting damp hair into dry, straight hair in one fell swoop is now possible with this compact, lightweight, and powerful hair dryer. Over 11.9 litres of air are propelled through the machine each second by a 13-blade impeller that spins up to 106,000 rpm. As the hair dries, the pressure it creates—up to 3.5 kPa—is sufficient to straighten it. The motor is 27 mm in diameter, which is just right for the handle, and it doesn’t skimp on power either.
The Dyson Airstrait Straightener comes with winning technology.
The Dyson Airstrait™ straightener, like all of Dyson’s hair care products, has an advanced heat management system. Protect your hair from heat damage and maintain its natural shine with glass bead thermistors. They measure the airflow temperature up to 16 times per second. The information is transmitted to the microprocessor, which controls the heating element to maintain the proper airflow temperature.
In addition to a “Cool” setting, the Dyson Airstrait™ straightener features “Wet” and “Dry” modes for different styles. The optimal balance of heat and airflow is pre-set for both the “Wet” and “Dry” modes. When switching from wet to dry mode, you can select one of three heat settings: 80°C, 110°C, or 140°C. Select 120°C, 140°C or a “boost” to add more heat when in “Dry” mode.
The Dyson Airstrait™ straightener retails at S$799, here.
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