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Japan is the home of the mascot. With Ruby the Roo, is Australia trying to take a leaf out of its playbook?
Trade and Tourism Minister Don Farrell unveiled a CGI kangaroo going by Ruby the Roo as “the new Paul Hogan” of Tourism Australia. He made the introduction in Tokyo, Japan, yesterday — the home of the mascot.
Farrell said the non-living larger-than-life brand ambassador voiced by actor Rose Byrne was there to send a “positive and happy message about the opportunities to come to Australia”, but the launch location is no happy coincidence. Mascots — called yuru-kyara — form a huge part of Japanese culture.
In Australia, each state and territory comes has its own coat of arms, badge (of honour), flower, animal, colour(s), and — in case there was any misconception about the enduring influence of the crown — tartan (although there is no tartan for the Northern Territory).
Read more about Australia’s cute new tourism mascot.
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