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It was believed that comfort and fashion never go hand in hand, more so if we want to ensure sustainable living. When we wear something that gives us a feel-good vibe, procreating a new fashion statement becomes a long-lost dream. But with ample research in the fashion arena, being fashionable is no longer reserved for ramps and over-the-top costumes. With numerous e-commerce websites coming to the fore, we are left unabashed about how we should choose the right brand which provides dresses that are comfortable, fashionable, and reasonable. I was surfing for good sustainable clothing online to wear during summer and came across a new website – World of Ek by the gorgeous Ekta Kapoor. And I started surfing.
World of Ek by Ekta Kapoor
World of EK has a variety of kurta to wear with jeans, leggings, carrot pants, pencil pants as well as palazzo. The kurtas are all sustainable and lightweight. The color theme is predominantly earthy and soothing colors. There are also cute and beautiful dresses. The aesthetically designed website is rich with images of Kurtas, home decor, and ornaments. While I was primarily looking for Kurtas, the website also has home decor, handicrafts, wellness products, and more. Despite the temptations, I stuck to one goal. To buy a kurta.
The one I bought was a Maroon kurta with a stylized yoke that extends all the way from the chest to the lower back.
The material is lightweight and the color doesn’t fade even after washing. The cotton is neatly woven.
I had worn a clip inside as I was not conformable with the deep neck. Nonetheless, the kurta looked stunning. It can be doubled as daily wear as well as party wear kurta. Overall World of EK has given a satisfactory purchase experiment.
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