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The Sun has only ever backed the party which has won at every election, going as far back as Margaret Thatcher’s first victory in 1979. In 1992, when John Major’s Conservatives beat Neil Kinnock’s Labour, The Sun famously proclaimed “It’s the Sun Wot Won It”.
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But its influence has been diminished as newspaper circulations have fallen. In 1997, when the paper backed Blair, it sold four million copies a day. Now its daily print readership is believed to be around 600,000, although it no longer makes these figures public.
It claims to reach 8.7 million people daily in print and online. It also backed Labour in 1997, 2001, and 2005.
In 2009, it turned away from the Labour Party after more than a decade of support and said it would support David Cameron’s Conservatives under the headline: “Labour’s Lost It”
Many other traditionally Conservative media groups, including The Economist and the Murdoch-owned The Sunday Times, have also supported Labour ahead of the election on Thursday. Among other newspapers, the Daily Mirror and the Guardian also endorsed Labour, while the Daily Mail and the London Telegraph have backed the Conservatives.
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