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Who’s winning the battle for eyeballs?
Answer: Streaming recently surpassed cable, with 34.8% of total TV consumption vs. 34.4% for cable
Questions:
- When it comes to consuming TV, how would you order from most to least watched: cable, streaming, broadcast?
- Why do you think that streaming recently surpassed cable?
- How many streaming services do you/your family have access to? Have you recently been adding to your streaming subscriptions or reducing them?
- Do you think the recent prices increases from the streaming services or their move to ad-supported models will impact their popularity? Why or why not?
Here are the ready-to-go slides for this Question of the Day that you can use in your classroom.
Behind the numbers (Axios):
Streaming now makes up more than one-third of all television consumption in the U.S., according to data from Nielsen’s monthly Gauge study of TV consumption.
Netflix continues to be the top streaming platform, taking 7.7% of total share of TV consumption in July. YouTube, Amazon Prime Video and Disney+ increased their share of viewing time last month to 7.3%, 3% and 1.8%, respectively, while HBO Max held steady at 1%.
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Keep the conversation going about streaming services with this FinCap Friday, The Endless Stream.
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Did you know has a Consumer Skills unit. The Semester course unit will be released in mid-September but in the meantime you can find many activity ideas on this unit page.
About
the Author
Tim Ranzetta
Tim’s saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.
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