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ActivePure has appointed Publicis Groupe Connected Platform to provide advertising, media, and PR services for its business in Australasia.
Saatchi & Saatchi, MBM and MSL NZ will take the lead on the ActivePure account working collaboratively on their areas of expertise.
ActivePure’s technology has evolved over the past 21 years in North American and European markets with its origins in the NASA space programs. Following several major deployments in New Zealand, ActivePure is experiencing unprecedented growth and is now finally available to everyone.
ActivePure units have already been widely adopted by some of New Zealand’s leading organisations and are currently protecting hundreds of thousands of Kiwis. The technology is being used in hospitals throughout New Zealand and ActivePure has completed five campaigns with the NZ Olympic teams across Tokyo, Beijing, the Commonwealth Games, and also partnered with the Crusaders in their recent Super Rugby title.
Rob Croft, Founder and Owner of Big Blue Limited, ActivePure’s exclusive partner in Australasia, said: “We are thrilled to appoint the like-minded partners we have found within Publicis Groupe New Zealand. Their connected platform is allowing us to seamlessly leverage a multi-agency team of experts, all aligned around our goals and ambition for ActivePure. After our incredible journey with ActivePure, it’s great now to have the best in the business telling our story and helping us make this amazing technology mainstream across Australasia.”
Mark Cochrane, Chief Executive of Saatchi & Saatchi said: “In our community we love businesses and innovations that positively impact how we live as New Zealanders, and ActivePure is certainly one of those businesses. We look forward to sharing their stories and contributions to New Zealand as we forge towards a healthier post-pandemic world.
For our people and client partners, we are also really proud to have invested in ActivePure units ourselves to ensure cleaner and safer shared air in our offices.”
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