Across Australia over the next few years, several large-scale, high-profile, high-risk public transport projects will ‘go live’. These projects involve huge investments of resources – of time, money, human capital, political will and reputation. Getting them right is in everyone’s interest. In our latest article, as part of the ‘Getting transport projects purpose ready’ series, we look at how data analytics and advanced technologies, used in the right way, can help set projects up for success from day one.
Our focus is on customer experience. New data sets, technology and analytical techniques are allowing governments and businesses to reimagine how they deliver services to customers. This increased focus on data-driven customer-centricity has already enabled better experiences for many, but there is still potential to achieve much more.