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Two of New Zealand’s most well-known and trusted
organisations: The Cancer Society of New Zealand and Hato
Hone St John are partnering to protect New Zealanders from
sun-related harm at events this summer.
The New
Zealand charities are joining forces to implement a range of
initiatives aimed at minimising the impact of over exposure
to ultraviolet radiation (UV).
Debra Larsen, Hato Hone
St John Head of Event Health Services, says the organisation
is thrilled to be partnering with The Cancer Society to
protect kiwis from sun and UV rays exposure at events in
Aotearoa New Zealand.
“A considerable percentage of
minor incidents St John treats at events are sunburn
related,” Debra says.
“This collaboration between
Hato Hone St John and The Cancer Society presents an
opportunity to communicate to kiwis attending events of all
sizes across New Zealand about SunSmart messaging and
provide better access to Cancer Society
sunscreen.”
Event-goers will be able to find
co-branded sun squirt dispensers at some major events that
Hato Hone St John supports this summer.
“We
appreciate the support of The Cancer Society, which will
enable Hato Hone St John to go further in reducing sun
related harm in communities across Aotearoa.”
The
automated dispensers will distribute free Cancer Society
sunscreen, ensuring those attending outdoor events will have
a layer of protection against the sun’s rays.
“We
have already increased access to sunscreen products in our
Event Health Services Team and will look to launch several
initiatives to reduce sun damage as we enter a sizzling NZ
summer,” Debra says.
While pleased to be able to
provide free sunscreen at these events, both organisations
also encourage people to plan their SunSmart approach before
heading to events.
“That means remembering to slip,
slop, slap and wrap. With ongoing initiatives such as the
dispensers that arise from the Hato Hone St John and Cancer
Society partnership, the aim is to reduce the effects sun
exposure can have on New Zealanders such as skin cancers,”
Debra says
Lucy Elwood, Cancer Society Chief
Executive, says more can be achieved by working
together.
“We are extremely proud to be partnering
with Hato Hone St John New Zealand,” Lucy
says.
Instances of sunburn in New Zealand are high –
in a study conducted by Te Hiringa Hauora (2016), it was
found that one in seven adults and one in six teenagers had
been sunburnt the previous weekend.
“We believe this
close collaboration provides a fantastic opportunity to
enhance the work The Cancer Society of New Zealand are
currently doing through its advocacy and educational
channels with SunSmart by increasing the awareness of
SunSmart messaging and decreasing the incidence of
sun-related harm at events across New Zealand,” Lucy
says.
“By being SunSmart, we can all reduce our risk
of sun-related
harm.”
© Scoop Media
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